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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The ability to simply say, “what are the key takeaways from this document?” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. or “turn these bullets into a work bio for me” and have the AI return results in seconds is quite frankly, amazing.

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From Crisis Point to Turning Point

Maxim Behar

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Lord Bell went live on the BBC to allege that he had nothing to do with the negotiated contract.

Crisis 64
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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog? That is by definition “ sameness.”

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Using AI in tactical and strategic applications in public relations and management

Wadds Inc.

This application uses AI to produce the first draft of documents and generate multiple content formats. I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts.

Publicity 105
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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” But the most far-reaching recent example is that of Susan Fowler. That’s easier said than done.

Corporate 272