New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

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Will an ethical lapse haunt the ghostwriting profession?

PR Daily

After an open records request for city documents related to the column failed to illuminate the issue further, Chronicle staff published a second editorial and fired this shot over the bow: "The mayor's vague explanations and the dead-end e-mail trail strain credulity.".

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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 140

Ethics concerns raised about Theresa May’s PR pro

PR Daily

An ‘administrative oversight’—or an ethics violation? British Labor Party politician and Member of Parliment Melanie Onn was the first to raise the ethics concerns. “It The head of communications for U.K.’s

Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. Marketing blogging content marketing corporate blogging fake news and disinformation PR ethics trust

Whose Ideas are Whose? Protecting IP


Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. This happens either with potential clients or clients who have terminated contracts a short time after the documents were in effect. Ethics client.

An Open Letter to Public Relations Professionals

B2B PR Sense

The burden of proof will fall on PR professionals to ensure their stories are as authoritative as possible, buttressed by facts and supporting documents. Ethical Behavior Is Even More Important. Branded content, if it poses as news, is ethically dicey.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.”

Hold the line on fake political content

Stephen Waddington

The Government Communication Service (GCS) highlighted fake media and ethics as two of the five biggest issues facing professional communicators. It's fair to say that many public sector people are aghast at some of the well documented behaviour in the campaign.

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Sepp Blatter, other FIFA heads suspended

PR Daily

On Tuesday, the FIFA Ethics Committee announced that FIFA’s president, Sepp Blatter, along with its vice president, Michel Platini, and its secretary general, Jérôme Valcke, were banned from all European football activities—both national and international—for 90 days.

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The Death Of A PR Firm, By Bad PR

ImPRessions - Crenshaw Communications

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods.

Ethics 195

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. Most companies hire PR agencies to help them get out positive news.

#AIinPR panel calls for contributions to literature review ahead of report launch at Turing Institute  

Stephen Waddington

Other professions have already done major work on the shape of their future workforce, reviewing education and training, looking at their future role in organisations and society and at the ethics of AI.

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After complaints, Buzzfeed restores deleted posts

PR Daily

In January, Buzzfeed released a standards and ethics guide , eliciting a collective chuckle from the journalism community. Though no one explicitly said that the posts in question were taken down due to advertiser pressure, Gawker points out that Buzzfeed “has a documented history of disappearing less-than-positive content on behalf of Unilever.”. This makes the site beholden to all of those journalism ethics and standards that have been cultivated over the years.

Ethics 131

Why PR needs liberal arts majors

PR Daily

A good work ethic is a good work ethic regardless, and 99 percent of graduates I’ve worked with have that. Your typical history major spends the majority of their time poring over volumes of primary and secondary source documents. I was a history major and English minor.

Ethics 171

March of the machines in PR

Stephen Waddington

You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today.

Ethics 106

Journalists broadcast from San Bernardino suspects’ home

PR Daily

You’ve got documents laying all over the place; you’ve got shredded documents…You have passports, you’ve got driver’s licenses—now you have thousands of fingerprints all over inside this crime scene.”. The document seemed to have been left behind by the FBI.

Ethics 124

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment.

Brand 181

Why legal trouble is just the tip of the iceberg

PR Daily

in what they report, provided the information they rely upon comes from official documents. But it is largely legal, though not always ethical. Journalists are generally an ethical bunch of folks.

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

The results are being documented in marketing, sales, recruitment, retention, innovation, productivity, morale and bottom-line performance.

An AI in PR primer

Stephen Waddington

You can review the results in this document. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

Ethics 109

FIFA seeks to rebound as ex-honchos are cited in $80M pay flap

PR Daily

On Thursday, Swiss federal prosecution raided Kattner’s former office where they reportedly seized “documents and electronic data, [which] will now be examined to determine their relevance to the ongoing proceedings.”.

Ethics 111

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This is my annual long-read essay on the future of the PR business.

Ethics 124

Why PR pros should consider immersive storytelling

PR Daily

Their augmented reality content about David Bowie , which documents his costumes and style through the ages, shows the remarkable potential for this new technology. Ethical concerns for future communicators. New technology is changing everything for communicators.

9 PR blunders of 2018

PR Daily

Just this month Bloomberg reported that “Internal Facebook documents released by a U.K. Eagle-eyed editor Robby Brumberg has a bone to pick with People for the Ethical Treatment of Animals. Now the university’s accreditation is under review for alleged ethical issues.

Halloween Costume Ideas For PR People

ImPRessions - Crenshaw Communications

Page, who was an executive with AT&T for twenty years, has left a rich legacy in corporate communications with his famed document of PR ethics, the Page Principles , as well as his eponymous communications association, the Arthur W.

Ethics 102

Buzzfeed publishes new editorial standards

PR Daily

Indeed, BuzzFeed has issued an editorial standards and ethics guide “to keep BuzzFeed’s writers, reporters and editors accountable to our readers.”. I hope they have a good maintenance crew because this document is overflowing with irony.

Ethics 148

Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

Your company might be known for great customer service and high-end technology, but if you are peddling software that crosses a moral or ethical line for your consumers, expect backlash.

Google 153

Will your culture scale as you grow? Ask these 9 key questions

PR Daily

It has been viewed over 18 million times and was once praised by Facebook COO Sheryl Sandberg as “the most important document ever to come out of the Valley.” Every thriving business is likely to expand—a bigger office, new locations, even online goods and services.

Retail 123

We risk learning the wrong lessons from Bell Pottinger’s demise

Mark My Words

Or to use a different metaphor, we have all dashed to the moral high-ground of condemnation -for reasons as strategic as they are ethical- when perhaps we should have spent a bit longer wading through the muck of detail and ambiguity. All that remains of Bell Pottinger is a burnt-out shell.

Amid red-hot immigration debate, U.S. tech leaders speak out

PR Daily

Immigration and Customs Enforcement (ICE) is supporting legacy mail, calendar, messaging and document management workloads. America’s moral and ethical leadership is at stake. When should CEOs weigh in on political issues?

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

PR 20/20

Here’s what he advises companies that are anxious to get started: Create a spreadsheet and start documenting the tasks you and your team do repeatedly. Make ethics a part of the conversation, now.

Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The conversation around ethics will inevitably get louder in 2018.

3 lessons in branded content from the Associated Press

PR Daily

If you hold your team to adhering to clear ethical codes, you’ll probably avoid conflict with clients down the road. The first thing we did was document how we work separately from the newsroom. Marketers strive to be great storytellers.

Brand 152

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

For example, law firms used to hire armies of associates to read over boxes of documents – think about the boxes of documents that go into a big case – with highlighters to call out the important parts.

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Norton's Notes

My little boy Jacob (who is football crazy) idolises him, which is good as John has a great work ethic, and needs to do a hell of a lot of training. I am hoping my boy picks that work ethic up himself and learns to train as hard as John does.

Why and how video poses new PR risks

PR Daily

People for the Ethical Treatment of Animals has a long list of viral hits exposing the mistreatment of animals, among them one that shows Chinese farmers yanking angora wool by the fistful out of the skin of their screaming rabbits. “We

Video 162

Disinformation and the PR Industry

Flatiron Communications

Separately, The Guardian’s intrepid Carole Cadwalladr reported on the release of thousands of pages of documents from Cambridge Analytica that prove just how pervasive disinformation has become and the deleterious effect it has on democratic elections worldwide.

10 Tips to Become More Likeable


“It is the unspoken ethic of all magicians to not reveal their secrets.” A well-documented phenomenon in psychology is “mirroring,” or the unintentional mimicry of the gesture, speech pattern or attitude of another person.

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