Philanthropist Craig Newmark on Ethical Communication


“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

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AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation.

Ethics 117

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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Reporters were ordered to destroy all emails, reports and documents related to the HSBC investigation.

Ethics 115

New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The group revisited a project undertaken by Valin on behalf of the GA in 2003, and benchmarked a dozen codes of conduct and ethics for PR associations worldwide. ethics

Maxim Behar is elected a member of the newly established Ethics Commission of BAPRA

Maxim Behar

The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications.

Will an ethical lapse haunt the ghostwriting profession?

PR Daily

After an open records request for city documents related to the column failed to illuminate the issue further, Chronicle staff published a second editorial and fired this shot over the bow: "The mayor's vague explanations and the dead-end e-mail trail strain credulity.". Instead we should be talking about the ethics of ghost writers —our obligation to protect our clients by dispatching our duties with integrity.

Ethics 105

Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. Marketing blogging content marketing corporate blogging fake news and disinformation PR ethics trust

Whose Ideas are Whose? Protecting IP


Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. This happens either with potential clients or clients who have terminated contracts a short time after the documents were in effect. We also need to consider the ethics of the agency/consultant repurposing ideas from a proposal that did not result in a contract or agreement. Ethics client.

Survey: How Millennials View #PREthics


This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. The survey will examine Millennial members’: Awareness of PRSA’s ethics resources. Sources of ethics education, training, and information. Perceptions of the most pressing ethical issues.

How to measure the trust that today’s audiences require

PR Daily

And yet, there is a crisis of trust in many institutions, a pattern documented by recent editions of Edelman’s Trust Barometer. The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.

An Open Letter to Public Relations Professionals

B2B PR Sense

The burden of proof will fall on PR professionals to ensure their stories are as authoritative as possible, buttressed by facts and supporting documents. Ethical Behavior Is Even More Important. Fred Cook, of The Center for Public Relations , had this to say about ethical behavior: “As we witness every day, even the slightest hint of unethical behavior can result in permanent damage to the reputation of a company or an individual.”.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.”

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and toxicity she experienced in the now-legendary blog post about her “very, very strange year at Uber.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing.

Hold the line on fake political content

Stephen Waddington

The Government Communication Service (GCS) highlighted fake media and ethics as two of the five biggest issues facing professional communicators. It's fair to say that many public sector people are aghast at some of the well documented behaviour in the campaign.

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McKinsey’s Cautionary Tale for Communicators


Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave?

How are brands defining employee experience in core values statements?

PR Daily

It also places relationships with partners and the planet to come above profits, despite documented evidence of poor stewardship in the past. For the bulk retailer, the core values are expressed as a code of ethics: ( Image via ).

The Death Of A PR Firm, By Bad PR

ImPRessions - Crenshaw Communications

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Bell Pottinger’s troubles escalated when a cache of internal documents about the Gupta campaign was leaked to the media, likely by disgruntled ex-staff. The leakers clearly crossed ethical lines themselves, but the agency’s controversial practices may have invited their actions.

Ethics 150

How to onboard and support interns—and maximize their experience

PR Daily

It’s neither ethical nor wise to select an intern without a management plan in place. By having our managers submit documented feedback—both qualitative and quantitative—in our performance system, we have built a structured approach to measuring intern performance.

Sepp Blatter, other FIFA heads suspended

PR Daily

On Tuesday, the FIFA Ethics Committee announced that FIFA’s president, Sepp Blatter, along with its vice president, Michel Platini, and its secretary general, Jérôme Valcke, were banned from all European football activities—both national and international—for 90 days. FIFA tweeted a link to the statement: Statement from the adjudicatory chamber of the independent Ethics Committee - [link].

After complaints, Buzzfeed restores deleted posts

PR Daily

In January, Buzzfeed released a standards and ethics guide , eliciting a collective chuckle from the journalism community. Though no one explicitly said that the posts in question were taken down due to advertiser pressure, Gawker points out that Buzzfeed “has a documented history of disappearing less-than-positive content on behalf of Unilever.”. This makes the site beholden to all of those journalism ethics and standards that have been cultivated over the years.

  How to choose a public relations dissertation topic

Stephen Waddington

An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem, or hypothesis, based on evidence. Media and public relations are rich areas for research. Here are some suggestions for areas of study for students.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. Well, do tell your employees what your company values are, and make sure every new hire understands your business code of ethics, but don’t stop there. Most companies hire PR agencies to help them get out positive news.

March of the machines in PR

Stephen Waddington

You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today.

Why PR needs liberal arts majors

PR Daily

A good work ethic is a good work ethic regardless, and 99 percent of graduates I’ve worked with have that. Your typical history major spends the majority of their time poring over volumes of primary and secondary source documents. I was a history major and English minor. It was sort of like going to a trade or vocational school for the mind, though others might call it career suicide. Long story short, it was not the typical path toward a job in PR—or any job, really.

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Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

We needed journalists to shine a light on the social injustices occurring across our country and document how communities were responding. For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.

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The journey from lockdown

Stephen Waddington

Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Only then can we look at what comes next.

Journalists broadcast from San Bernardino suspects’ home

PR Daily

You’ve got documents laying all over the place; you’ve got shredded documents…You have passports, you’ve got driver’s licenses—now you have thousands of fingerprints all over inside this crime scene.”. Reporters tweeted images of what appeared to be evidence, such as a trash can filled with shredded documents. Journalists should feel free to investigate stories when and where possible,” said Andrew Seaman, SPJ Ethics Committee chair.

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

The results are being documented in marketing, sales, recruitment, retention, innovation, productivity, morale and bottom-line performance.

#AIinPR panel calls for contributions to literature review ahead of report launch at Turing Institute  

Stephen Waddington

Other professions have already done major work on the shape of their future workforce, reviewing education and training, looking at their future role in organisations and society and at the ethics of AI. The panel is calling on practitioners to submit their own contributions via a shared document which will form the basis of a final report – The Effects of AI on the Professions – due to be launched at The Turing Institute in London on 16 January.

Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South

Solo PR Pro

Considerations to keep in mind when choosing your person: select someone whose ethics, client service mantra and skills match your own. Check with an attorney in your state for specifics as you may or may not need to have this document it notarized.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. It’s that anticipation you get when you hear the three-note music intro before a Netflix movie or the warm recognition of a classic Mickey Mouse logo. You feel connected to these brands.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This is my annual long-read essay on the future of the PR business.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. Speeches, policy documents, frameworks etc are all well and good, but tend to be forgotten in the everyday or left gathering dust in the corner some months later.

An AI in PR primer

Stephen Waddington

You can review the results in this document. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. Paid social was initially viewed as an ethically murky area for PR. However there’s a protected subset of skills: law, ethics, professional and ethics. The CIPR #AIinPR panel has made good progress in six short months.

FIFA seeks to rebound as ex-honchos are cited in $80M pay flap

PR Daily

On Thursday, Swiss federal prosecution raided Kattner’s former office where they reportedly seized “documents and electronic data, [which] will now be examined to determine their relevance to the ongoing proceedings.”. Blatter and Valcke deny wrongdoing but were banned for six and 12 years, respectively, by FIFA's ethics committee,” the AP reports. FIFA will also refer the matter of these contracts and payments to the FIFA Ethics Committee for its review.

Halloween Costume Ideas For PR People

ImPRessions - Crenshaw Communications

Page, who was an executive with AT&T for twenty years, has left a rich legacy in corporate communications with his famed document of PR ethics, the Page Principles , as well as his eponymous communications association, the Arthur W. “All The President’s Men” Warner Brothers, 1976. It’s that magical and very busy time of year when PR agencies are prepping for the holiday season and are happy for a fun distraction.

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Why PR pros should consider immersive storytelling

PR Daily

Their augmented reality content about David Bowie , which documents his costumes and style through the ages, shows the remarkable potential for this new technology. Ethical concerns for future communicators. Hernandez didn’t omit the ethical questions that these immersive storytelling technologies prompt. New technology is changing everything for communicators.

Why legal trouble is just the tip of the iceberg

PR Daily

in what they report, provided the information they rely upon comes from official documents. But it is largely legal, though not always ethical. Journalists are generally an ethical bunch of folks. When it comes to litigation, people often forget that there are two courts: the court of law and the court of public opinion. Balancing the two can be the difference between a reputational crisis and a smooth outcome. People are dragged into court every day.

Buzzfeed publishes new editorial standards

PR Daily

Indeed, BuzzFeed has issued an editorial standards and ethics guide “to keep BuzzFeed’s writers, reporters and editors accountable to our readers.”. I hope they have a good maintenance crew because this document is overflowing with irony. Will this Pandora be able to put all the world’s evils back into that proverbial box with a four-part ethics and standards document?