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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 163
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Philanthropist Craig Newmark on Ethical Communication

PRSay

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 174
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73
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An Ethics Professor Tests the Morals of ChatGPT

Mindful Marketing

Like many, I’ve considered both possibilities, but recently I’ve contemplated a question that could have even more far-reaching consequences: Does AI have ethics? The AI’s perception as both a sinner and a saint provide context for the important question: Does ChatGPT have ethics?

Ethics 95
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AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. The 18-page document advocates that for public relations teams to be part of the teams building algorithms.

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Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. How is this ethical? A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs).

Ethics 173
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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

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