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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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Using AI in tactical and strategic applications in public relations and management

Wadds Inc.

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” But the most far-reaching recent example is that of Susan Fowler. That’s easier said than done.

Corporate 272
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New book: AI tools for public relations

Wadds Inc.

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

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Are Communications Professionals Concerned about Media Bias? Survey says…

Sword and the Script

But this notion can easily become a slippery slope, however, given the long list of well-documented cognitive biases that exist in human psychology. It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology.

Survey 96
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and toxicity she experienced in the now-legendary blog post about her “very, very strange year at Uber.”. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.