ImPRessions - Crenshaw Communications

APRIL 27, 2017

This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Those who abandon lengthy careers to pursue the arts or travel.

Brand 149

Brand Branding Healthcare B2C 149

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. You’ve written and published news stories, blogs and more.

Insurance 120

Insurance Insurance Writing Sports 120

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!),

Community 40

Community Travel Pinterest Mobile 40

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

Barokas

JANUARY 19, 2018

Sure, less people are likely to write an insightful comment than share their favorite color, but 200 genuine comments are better for your post than 2,000 one-word answers. For instance, instead of using #Travel, try #PassportExpress. For example, we use #NoBSBlog every time we announce a new blog post on Instagram.

Instagram 84

Instagram Facebook How To Travel 84

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? By this, I mean a frequently updated blog. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Prioritize Use Cases and Pilot Marketing AI. Space is limited.

Conference 45

Conference Marketing Case Study Hotels 45

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. I could write a book on this topic. It’s no longer enough to simply do a TV interview or post a blog on your website. N’Sync it is.

Television 120

Television Pitching Journalism Interviews 120

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. ” Everything travels so fast nowadays. Writing in 2010, Adrian nails it. Adrian, the designer: “If by doing things your own way and following your instincts you choose to travel down a different path, then go ahead.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

SEPTEMBER 27, 2016

Don’t miss a post: subscribe to this blog by email here. A unique niche in the confluence of PR and content marketing. More than just PR and marketing – we’re business strategists that speak finance. 11 Simple Ways for PR to Score Content Marketing Points. The High Value of a Boutique PR Firm in B2B.

B2B 60

B2B Corporate Agency Creativity 60

Norton's Notes

JULY 29, 2015

Sometimes I’m required to travel or take part in last minute project. Tell me one interesting fact about you that you have never revealed on your blog? One of my career defining roles was writing the social media strategy for a prominent central bank. Do you believe Marketing, PR, and SEO will merge into one?

Interviews 28

Interviews SEO Banking Radio 28

Prohibition

SEPTEMBER 20, 2019

He was promoting the ‘BooTea’ shake powder and the caption read: ‘Here you go, at 4pm est, write the below: ‘Keeping up the summer workout routine with my morning @booteauk protein shake!’ A pretty terrible mis-shake…. Chriselle Lim’s out of place partnership with Volvo. and cars don’t fall into that remit!

Marketing 48

Marketing Social Media Instagram Advertising 48

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Shift Communications

FEBRUARY 25, 2016

There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. For some, writing is intimidating and challenging. The experience seriously soured my trip; let’s just say I’m not keen to travel with that transportation company again.

Writing 60

Writing Transportation Consumer Travel 60

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 93

Leadership Brand Branding How To 93

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 25, 2017

For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The booth space, design, brochures, tchotchkes, swag, shipping, travel costs, lodging, client dinners…the list goes on and on. The Importance of Hustling During the Show.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. my day is somewhat at the mercy of the marketing industry.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MAY 9, 2018

When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site.

Data 120

Data SEO Groups Pitching 120

Waxing UnLyrical

AUGUST 10, 2015

Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Email Marketing Benchmarks.

Analytics 40

Analytics Travel Writing Analysis 40

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Maybe you have some great things to say yourself, but you’re just not able to connect with your audience—and now you’re losing them,” writes Sujan Patel as he shares tips that will “make any story a story worth sharing.” Storytelling 101: 3 Tips for Creating Compelling Content Marketing.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

JUNE 17, 2015

People respond to content that is: Sharable. Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. reading and traveling. Engaging, and.

Brand 40

Brand Branding Video Community 40

MaccaPR

JULY 23, 2014

The travel company is helping lucky fans do just that on a weekly basis. Batch Content. Marry content with context. Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. Social Media Blogging On the Road Pinterest' Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91