Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 117

Resources Publicity Reddit Interviews 117

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. The difference between brand journalism and content marketing isn’t to be found in outputs. The first begins with a marketer’s mindset.

Journalism 120

Journalism Brand Branding Content Marketing 120

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This includes leaders.

Content Marketing 180

Content Marketing B2B Marketing How To 180

PR 20/20

APRIL 29, 2023

This is traffic that is coming from a search engine results page (SERP) and is a good indication of how optimized your content is. Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content.

Tools 70

Tools Measurement Strategy Analytics 70

Prohibition

FEBRUARY 2, 2024

High fashion? For more interesting blogs from us, check out these posts: Influencer Marketing: 2024 Trends For Businesses Unlocking Success: Why Blogging Is Important for Businesses Utilising AI For Content Creation Is it luxurious? Downright ridiculous?

Marketing 62

Marketing Film Creativity B2C 62

Cision

JANUARY 11, 2018

Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. If you have an event or celebrity to promote in a major media market radio may be the way to go. Subscribe to the Cision blog for great content delivered to your inbox every day!

Communications 225

Communications Marketing Radio Airlines 225

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

wiredPRworks

OCTOBER 16, 2018

Try on new ideas, new fashions and new perspectives. 7:00-7:30 “5 Ways to Enhance Your Image and Build Your Influence” 7:30-8:30 Socialize and try on new fashions. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.”

Brand 40

Brand Branding Fashion Social Media 40

PR 20/20

JUNE 30, 2022

It provides a thorough overview of the why and how of utilizing Instagram to market products and services, while also linking out to countless subtopic pages like how to gain Instagram followers and tips for taking great photos with your smartphone. But isn’t a pillar page just a really long blog post?”. Improved SEO.

Engineering 80

Engineering SEO Instagram Writing 80

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Meltwater offers and integration with GA and its media monitoring tool that will help you do this in an automated fashion – and it gets you closer to earned media attribution. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 116

Strategy Crisis Marketing B2B 116

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information.

Infographics 68

Infographics Data Case Study Content Marketing 68

Melissa Agnes

JULY 2, 2014

But as someone who’s unfortunately taken the same path as Hannah, albeit in less dramatic fashion, I’m here to tell you that the destructive exit is not all it’s cracked up to be. Anything you say is likely to be put onto someone’s blog or Facebook, retweeted, and seen by everyone. Let me explain why.

Reputation 250

Reputation Print Customer Service Creativity 250

5W PR

FEBRUARY 20, 2019

Pinterest : This network works best for businesses that thrive in specific niches, such as travel, food, beauty, health, and fashion. In a 2012 study by content marketing firm Skyword, it was revealed that stunning, and highly-visual photos, led to a 94 percent increase in total post views on social media. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Here it goes!

Marketing 68

Marketing Sports Blogging Writing 68

5W PR

FEBRUARY 7, 2017

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own social media accounts.

Brand 79

Brand Branding Marketing Social Media 79

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Role responsibilities. • Ensure you have excellent time management skills. •

Agency 48

Agency Crisis Management Fashion Social Media 48

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Heather West. westlevyPR. Gini Dietrich. ginidietrich.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. These authors were blogging all the latest information.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

MAY 23, 2017

As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Repurpose Does Not Mean Regurgitate in Content Marketing.

SEO 64

SEO Tools Engineering Web 64

PR in High Definition

DECEMBER 13, 2017

This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Last month we wrote a blog discussing the benefits of being transparent and using transparency to make your brand’s voice and message clear.

Trends 59

Trends How To Retail Google 59

Beyond PR

AUGUST 2, 2016

Having clear content source attribution is vital – your audience needs to quickly identify and trust the source of your press release. Your headline should be concise, and a headline promoting a blog post, white paper or other marketing content may benefit from including descriptive keywords in lieu of the source company’s name.

How To 40

How To Brand Branding Guidelines 40

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

Agency 54

Agency Creativity Hotels Social Media 54

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. Deliver as fast as possible.

Web 28

Web Print Writing Content Marketing 28

Prohibition

SEPTEMBER 20, 2019

Chriselle Lim is well-known and loved for her fashion, beauty and lifestyle focused social media feeds, blog and vlogs so it’s not that surprising that one of her recent partnerships with car manufacturer, Volvo, hit a slightly negative note with her followers. Naomi Campbell’s failure to proof read her caption.

Marketing 48

Marketing Social Media Instagram Advertising 48

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ReimaginePR

JUNE 13, 2016

This means adding videos, images, and plain ol’ fashioned writing to punch up its appeal. After all, coming up with three different stories won’t make much sense. Instead, adjust your story for each platform in order to create appropriate versions of it.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. If one source doesn’t provide utility in content, another will.

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Tell me one interesting fact about you that you have never revealed on your blog? My first interview was with Arik C.

Interviews 28

Interviews SEO Banking Radio 28

Deirdre Breakenridge

APRIL 29, 2019

A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. To be clear, this may not unfold in such a calculated or nefarious fashion. 3) Augment media relations with content marketing.

Survey 377

Survey Media Relations Media Ethics 377

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

How To 198

How To Real Estate Web Case Study 198