Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES.
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. A Holiday Guide for the Content Marketer. Two great content ideas there. By Cosette Jarrett.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it.
5 Must-Have Types of Content Marketing
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Blog Posts (All Lengths & Types).
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
A content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. Starting a blog and becoming active on social media isn’t a content marketing strategy.
Top Free Content Marketing Tools for Beginners
SEPTEMBER 21, 2016
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing.
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Let him create content and distribute it.
Content Marketing Lessons Learned From Our Best Performing Blog Posts
JANUARY 2, 2015
Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing.
Drive Blog Traffic With These 4 Content Marketing Tools
MAY 7, 2015
When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts.
How PR And Content Marketing Can Work Together
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.
Blogging trends for content marketers
JANUARY 10, 2016
Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare?
Five Things Bacon Can Teach Us About Content Marketing
AUGUST 27, 2012
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Your content should follow a similar philosophy.
9 Content Marketing Trends That Will Rule The Roost In 2016
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Episodic Content . Influencer Marketing . Visual Content .
Do Content Marketers Compete?
FEBRUARY 28, 2012
I recently realized many of the people who agree with this philosophy are also doing content marketing. I began to wonder, do content marketers compete? . You’re producing original content, in a genuine voice.
Content Marketing: Use the Five Principles of C.H.A.O.S.
NOVEMBER 4, 2015
In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method. . Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. Share content more than once.
B2C Content Marketing Trends: Key Findings from the 2015 Study
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Best-in-class content marketers (i.e.,
4 Ways to Align Your Content Marketing with Your Holiday Promotions
NOVEMBER 16, 2016
And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Content: 50 Gift Ideas Under $25.
5 Expert Strategies to Add to Your Content Marketing Playbook
JANUARY 5, 2016
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1.
Four Content Marketing Lessons from Anthony Bourdain
JULY 13, 2015
What can a middle-aged chef turned author, turned TV host, teach businesses about online marketing? I think a sharp-tongued, politically incorrect, TV host with his own brand of snark might be your perfect guide to content marketing done right. Content Marketing is Not Boring.
Rut-Busting Content Marketing Examples
MARCH 14, 2016
It's easy to fall into a pattern with our content marketing efforts. And while we may know there are endless ways to tell a story through content, we often stick to the same patterns and methods. The post Rut-Busting Content Marketing Examples appeared first on Spin Sucks.
PR, Social Media and the Imperative of Content Marketing [UML]
Sword and the Script
APRIL 8, 2017
You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML].
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Have you ever fed your audience a blog post in the same way you’ve fed yourself when there’s nothing in the fridge? Eleven Content Marketing Ideas.
How Engaging With Influencers Can Boost Your Content Marketing
FEBRUARY 9, 2016
If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and post it on their owned media channels, be it their website, blog or content hub.
Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies
DECEMBER 12, 2014
It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. 3: International brand = international content.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. Another marketing measurement platform?
64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic
DECEMBER 10, 2015
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet.
Guest Post: How to Sell #Content #Marketing to Your Bosses
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?
Is Content Marketing Better than Advertising?
Sword and the Script
MAY 10, 2016
As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. The post Is Content Marketing Better than Advertising?
4 Proven Tips to Consider for Your Content Marketing Strategy
FEBRUARY 22, 2017
Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing.
Why PR Pros Need to Own Content Marketing
MAY 2, 2015
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing
Why Emotional Headlines are Good for Your Content Marketing
DECEMBER 3, 2014
We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. Incorporating Emotion into Your Content. To bring valuable and entertaining content to others.
5 Problems the Right Content Marketing Tools Can Solve
SEPTEMBER 16, 2015
All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Here are five problems you can solve using the right content marketing tools: Want more tips & tools for content marketing?
6 Pragmatic Content Marketing Predictions for 2015
Sword and the Script
DECEMBER 16, 2014
The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. Content by acquisition.
Why Earned Media Matters to Content Marketing
APRIL 12, 2016
However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. Here are 6 ways that earned media will help you reach your content marketing goals.
Is the corporate blog still content marketing’s “home base”?
SEPTEMBER 18, 2015
Drive all social traffic back to our corporate blog and/or web site. We own that content. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog.
The 12 PR Blogs You Must Subscribe to (and Read) in 2017
DECEMBER 22, 2016
On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. I'm always looking for new blogs to sign up to and if.