Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat.

Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. The same is true of content. Some argue content is king, and others say it’s a commodity.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts.

Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. All too often, clients struggle to initiate and maintain an ongoing content marketing program. Marketing and communications.

Are you ready for the future of content marketing?

PR Daily

It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing.

How content marketing bolsters your public speaking

PR Daily

The answer begins with content marketing. Here’s a guide on how you can use content from the minute you get accepted as a conference speaker to weeks afterwards: Before your event. Applying for speaking engagements requires a lot of time, thought, money, and content.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better.

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Blog Posts (All Lengths & Types).

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content.

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9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts.

The Best PR & Content Marketing Conferences to Attend in 2018

AirPR

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC).

What is the Future of Content Marketing?

Ronn Torossian

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results.

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign?

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

How video listicles can still offer content marketing success

PR Daily

Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare?

What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Your Blog.

5 Problems the Right Content Marketing Tools Can Solve

Cision

All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Here are five problems you can solve using the right content marketing tools: Want more tips & tools for content marketing?

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.

How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. There’s no universal magic number of blog posts that every organization should create per month in order to see results. Here’s what you need in place: Blog guidelines.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

How to Boost Buyers with Your B2B Content Marketing Strategy

B2B PR Sense

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. 4 Important Tips for Using Your B2B Content Marketing Strategy to Get More Buyers.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?

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Infographic: 55 blog post ideas to captivate your audience

PR Daily

Keeping up with the internet’s insatiable appetite for content is exhausting. Marketers and content creators must produce a steady stream of captivating, informative posts. Striking ideas include: Turn your content into a checklist that offers value to readers.

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Content: 50 Gift Ideas Under $25.

Report: How content marketing builds trust

PR Daily

Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. Influencer marketing. The good news is that content marketing might be able to help fill the void. What are content marketers concerned about going forward?

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Both content marketing and public relations can alone make the difference between meh and stellar results. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. Public Relations: Friend or Foe of Content Marketing?

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts.

3 Content Marketing Ideas for Health Care Communicators

Cision

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? Want to rise above the content clutter?

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. Best Practices Featured content marketing marketing innovation

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

Should an e-book Be Part of Your Content Marketing Strategy?

Cision

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book?

5 Expert Strategies to Add to Your Content Marketing Playbook

Cision

Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1.

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

That is in essence what repurposing is all about – giving content another chance or a calculated second effort with just a little different perspective. What repurposing content is not, is a cut and paste of verbatim copy and transferring it from one website to another.