Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

Infographics 283

Infographics Consumer Video Examples 283

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Communications Conversations

JANUARY 11, 2018

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Blog posts. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)?

Consumer 104

Consumer Print Reddit Video 104

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 21, 2014

Barnes again, I just don’t see that in the data. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. It’s worth underscoring, I am not quibbling with the research, methodology, or data. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

5W PR

NOVEMBER 21, 2023

While it might seem a tad technical for some users, it offers advanced data capabilities, enabling real-time data processing, mathematical computations, and access to a wealth of information. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Data and Statistics. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

APRIL 26, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. More than half (51%) said the content should use data and research to support its claims, while 41% said the content itself should be research-based.”. Mid funnel.

B2B 96

B2B Case Study Survey eBook 96

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 101

Engineering Writing Mobile SEO 101

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. These can be used to both inform and educate the audience in a more visually appealing manner.

Strategy 88

Strategy Content Marketing Employee Google 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 2) Marketing analytics enable better efficiency. “In

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

B2B 89

B2B Report Survey Marketing 89

Buzzstream

MAY 19, 2022

Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. You are creating a post aimed at ranking for a keyword and bolstering it with new, proprietary data that you can pitch for links. Or it can come from internal data. Data Driven.

Survey 90

Survey How To Reddit Pitching 90

ImPRessions - Crenshaw Communications

JULY 18, 2017

Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. Professionals will also work with you to create the most economic survey, and importantly, help you understand the data once it’s been collected.

Survey 136

Survey How To Construction Data 136

PR 20/20

MAY 16, 2023

With personas and performance data. They combine actual data, such as job title and historical engagement with your organization, with speculation, such as pain points and goals. How do they consume information? This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways.

Marketing 69

Marketing eBook Resources Tools 69

Masters in Communications

DECEMBER 10, 2018

Why Data Journalism Matters More Than Ever. Another side effect of the internet and the amount of data at our fingertips is the rise of data journalism. Data journalism is the use of data and number crunching to uncover, better explain, or provide context to a news story. RELATED : Online Masters in Journalism.

Journalism 65

Journalism Newspapers Web Data 65

Business Wire

FEBRUARY 21, 2017

This will ensure that you include important keywords or data in your headline because they are relevant to your news. One way to see if your news release headlines are working is to see how reporters revise them in their coverage pieces or how consumers translate your news in their social updates. Let Your Coverage Be Your Guide!

Writing 216

Writing Report How To Google 216

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Cision

JULY 13, 2016

Additionally, alert those who previously consumed your content when more is available. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms. The other 80 percent should focus on promotion.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Buzzstream

FEBRUARY 3, 2021

For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. You have the opportunity to offer up your clients for expert commentary or to create a mini data piece on behalf of their client. Infographics. Highlighting the client and their purpose early on.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. More interaction with consumers. What does it include? White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. You can gather feedback from data: Are people engaging with your content? These days, busy consumers are bombarded with information left, right, and center.

Brand 117

Brand Branding Infographics Analytics 117

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.”

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. ” But they also operated with a long-term view of business metrics, so their plan also accounted for pageviews per visit and visits per reader—data points tied to loyalty.

Strategy 108

Strategy How To Content Marketing Analysis 108

Flack's Revenge

MARCH 4, 2015

Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. Blog early for links, on the weekend for comments. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. Weekend stories get shared more.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Research: Analyze billions of data points across the web to get actionable insights. Unsure how? A list of important topics mentioned across sources.

Google 90

Google SEO Trends Content Marketing 90

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Nearly 80% of social media is now consumed on mobile devices.

Social Media 112

Social Media Media Mobile Pinterest 112

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Data for this report was compiled in November 2019. Money affects everyone. Report Methodology.

Financial 83

Financial Industry Report Insurance 83