5W PR

APRIL 22, 2024

Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. Anything from bank account information to personal identification.

Consumer 78

Consumer Financial Crisis Management Reputation 78

5W PR

JANUARY 3, 2024

Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector. Building trust and cre͏dibility Transparency is key in͏ the he͏alth industry, and consumer surve͏ys contribute to building trust and cre͏dibility.

Survey 78

Survey Consumer Brand Branding 78

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

PR News

OCTOBER 11, 2018

8 blog post? In “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” the search engine leader says, among other things, it’s phasing out Google+.… The post Poorly Written Blog Post Hides Google+ Data Breach appeared first on PR News Blog.

Google 105

Google Data Blogging Engineering 105

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Leverage data to create personalized experiences that show customers the brand understands and values them as individuals. One effective approach to fostering brand loyalty is through well-crafted, long-term campaigns.

Consumer 148

Consumer Brand Branding How To 148

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Agility PR Solutions

JULY 16, 2023

In the ever-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends.

Analytics 78

Analytics Data Marketing Trends 78

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Hyper-personalize the journey Use data and preferences to curate customized recommendations, suggest dream destinations, and offer enticing deals. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

5W PR

JULY 6, 2023

By leveraging data and analytics, Amazon ensures that every customer has a positive buying experience. This strategy can help the consumers connect to the snack brand a lot better, and enhance the brand’s credibility too. Another way would be to leverage the influence of content creators or celebrities.

Consumer 78

Consumer Brand Branding Marketing 78

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. 84% told Forrester that coping with the loss of data will be a critical or high priority for them. Other Concerns.

Data 88

Data Privacy Survey Policies 88

PRSay

SEPTEMBER 24, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. 18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice. Privacy is the major issue in ethical use of data within public relations.

Ethics 122

Ethics Data Strategy Privacy 122

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Today, PR experts need access to data-driven insights to assess campaign effectiveness. We also use the space to shine a light on what we do and why we do it!

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Today, PR experts need access to data-driven insights to assess campaign effectiveness. We also use the space to shine a light on what we do and why we do it!

Analytics 195

Analytics Measurement Video Advertising 195

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. The data supporting this point is pretty weak. Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? User experience.

Blogging 119

Blogging Survey Google Engineering 119

5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. If that data is already being captured, how does the brand measure up to the industry average(s)? The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Consumer 88

Consumer Airlines Energy Industry 88

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”? This interview has been edited for length and clarity.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. “We used to love data because we wanted to predict behaviors. ” – @waxgirl333 #prsascc.

Data 120

Data Conference Measurement Pitching 120

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

5W PR

MARCH 15, 2024

In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats. Transparency and trust Oftentimes, when people hand over their data to the digital void, they tend to feel like they’re traversing a risky mountain path blindfolded.

Publicity 146

Publicity Construction Data Crisis Communications 146

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Top Blog Posts About Newsjacking Want to learn more about newsjacking? So what is newsjacking? What makes it so important that we would write about it so often?

Ethics 182

Ethics eBook B2B Blogging 182

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. These tools use advanced algorithms to sift through vast amounts of data.

Trends 195

Trends Marketing Analysis Leadership 195

Onclusive

JANUARY 24, 2023

In this four-part blog series , we’ll be discussing how the greenwashing discussion has evolved across mainstream and social media, and what you can do to successfully communicate your environmental credentials and gain a competitive advantage in an era of greenwashing backlash.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

In this four-part blog series , we’ll be discussing how the greenwashing discussion has evolved across mainstream and social media, and what you can do to successfully communicate your environmental credentials and gain a competitive advantage in an era of greenwashing backlash.

Analysis 195

Analysis Media Financial Reputation 195

Presspage

JULY 25, 2017

Why use online data for PR? Simply put, using online data before you start a new campaign “ greatly improves the chance your efforts will turn out to be worthwhile” as Alexander de Ruiter mentioned during PR is Key 2017. Invest some time to set up using online data and you can increase the chances of success dramatically.

Data 92

Data Tools Measurement Big Data 92

5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” They also offer forecast and survey results.

Big Data 84

Big Data Data Marketing Education 84

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers. Here are five key takeaways from the study : 1.

Travel 120

Travel Technology Consumer Hotels 120

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends.

Google 98

Google Data Pitching Tools 98

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

Brand 78

Brand Branding Mobile Pinterest 78

Shift Communications

NOVEMBER 15, 2017

As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Prohibition

MARCH 21, 2024

The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data.

Social Media 62

Social Media Trends Analysis Media 62