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Using Public Relations to Communicate Health and Wellness Research

5W PR

Health and wellness research studies shape public understanding, policy decisions, and individual behavior. Effective communication of research findings is crucial to ensure wider public knowledge. This is where public relations comes in. But it’s not enough for these studies to exist.

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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148
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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Social media has revolutionized the way scientists are able to communicate in the public realm.

Twitter 347
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PR Strategies to Destigmatize Mental Health and Wellness

5W PR

Public relations shapes public perceptions and attitudes. These campaigns can be shared through social media, press releases, webinars, and workshops. By working together, PR professionals and mental health organizations can amplify messages and resources, reaching a larger audience and fostering a sense of community.

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What is Sober Curious and How to Connect with the Latest Movement

5W PR

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include wellness retreats, mindfulness workshops, fitness classes, or social gatherings centered around non-alcoholic beverages and mocktails.

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Creative Brand Events for Spring

5W PR

Additionally, brands can team up with florists for branded floral installations or flower-arranging workshops. Interactive art installations or workshops offer attendees creative opportunities to be involved in the process. Additionally, offer cooking demonstrations or workshops to demonstrate brand expertise in the culinary world.

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The Difference Between Health & Wellness

5W PR

Stories can be shared through social media posts, blog articles and website testimonials. Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings.