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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay.

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the #PRStudChat community will be answering and discussing the following: How is social media transforming the financial services industry?

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Inside the Campaign: Rocking Engagement with the IT Community

Shift Communications

He saw the fun of it and the opportunity to do something fresh and different, so we broke the mold in a careful way, because Citrix has very particular brand guidelines and positioning. The second our client saw the bold idea, he locked on. And because we saw that using rap to sell stuff was potentially dangerous territory.

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Harnessing Influencer Marketing for Digital Marketing Growth

5W PR

Enter influencers, with their engaged communities and credibility, they serve as a bridge between brands and their desired audience. Engagement rates, content quality, and community attributes are true determinants of an influencer’s impact. Open communication, mutual respect, and an appreciation of their creativity are key.

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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

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How to Maximise User-Generated Content

Prohibition

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand. What do their lifestyles look like?

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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

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