ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Set workflow and communications processes right away. Each client is different and prefers to work in certain ways. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

SEPTEMBER 14, 2022

But this notion can easily become a slippery slope, however, given the long list of well-documented cognitive biases that exist in human psychology. That’s why this question about bias in the media, in the 5th Annual JOTW Strategic Communications Survey for 2022 is relevant. What should communicators do about bias?

Survey 96

Survey Communications Media Engineering 96

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Any communication will be far more effective if written clearly and concisely with the key news in the lead. The post In PR, Press Releases Still Matter appeared first on Crenshaw Communications.

SEO 221

SEO Data B2B Writing 221

Stephen Waddington

NOVEMBER 6, 2019

There have already been two claims over the misuse of communication and resources. Managing business as usual while adhering to purdah rules is a challenge for any public sector communicator. What communication is permitted during purdah? A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. This article is all about best practices for pitching—based on our customers’ collective experience and wisdom.

Pitching 195

Pitching Data Technology Storytelling 195

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Communications Conversations

APRIL 30, 2018

Two-fifths (42 percent) report missing critical information necessary to do their job caused by ineffective communication tools, with nearly half saying this was at least a weekly frustration. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology.

Employee 94

Employee Technology Communications Corporate 94

Cision

SEPTEMBER 3, 2015

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. With the right tools and setup, your communication efforts can keep moving full steam ahead, even if you’re not driving. Schedule Your Blog Posts. Then, I don’t have to worry about creating content for a while.

Communications 120

Communications How To eBook Training 120

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195

Resources Technology Data Tools 195

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. Their communications strategies need to take into account women (as their customers), investors (as their source of funding) and also the media (whose choice words can significantly impact their reputations).

Privacy 62

Privacy Energy Technology Financial 62

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated.

How To 259

How To Social Media Product Launch Construction 259

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. This is a living document, so don’t forget to update prodigiously.

Agency 64

Agency Technology Meeting Software 64

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Michael Dolmatch. This will most likely include your executive team.

Analysis 195

Analysis Corporate Reputation How To 195

Wadds Inc.

OCTOBER 12, 2023

This application uses AI to produce the first draft of documents and generate multiple content formats. I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts.

Publicity 105

Publicity Tools Exercises Ethics 105

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. I find it’s helpful to have a Word document available where I’m keeping ideas as I stumble across them. Let’s dig right in. Finding keywords.

Blogging 111

Blogging SEO Web Google 111

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Maxim Behar

APRIL 17, 2024

Leaked emails and documents and subsequent journalistic investigations have revealed that Bell Pottinger used a fake blog and Twitter account and other questionable tactics, such as misleading journalists during the campaign. Lord Bell went live on the BBC to allege that he had nothing to do with the negotiated contract.

Crisis 64

Crisis Ethics Financial Conference 64

PR in High Definition

FEBRUARY 28, 2019

Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. The Munich team has been responsible for press and public relations in the three countries since 15th January.

Communications 74

Communications System Training Data 74

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

Corporate 272

Corporate Reputation Policies Employee 272

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Communicators do high-value work, but “tech will make that even higher-value,” he said. “If It doesn’t serve anybody.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” He lists job openings in PR and communications.

Training 95

Training Trends Media Survey 95

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Start an executive blog. If your insightful, eloquent founder isn’t blogging on a regular basis, there may be a great PR new year’s resolution worth taking. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

APRIL 2, 2024

This helps understand the key points of an article without having to spend time reading the entire document. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Note that this drop in blog usage could be explained by the study’s + 5% margin of error.).

B2C 194

B2C Content Marketing Study Trends 194

Presspage

FEBRUARY 28, 2024

Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Document content types. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. Categorize your content types.

Marketing 86

Marketing Guidelines Social Media Conference 86

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. since I have written a blog post. Investing in this formula: Document + Create + Advocate. first appeared on Karens PR + Social Media Blog. But that’s sometimes what happens in life! Thanks and have a great day.

Conference 82

Conference Agency Resources Social Media 82