Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

Best Blogging Tips For PR Professionals

ImPRessions - Crenshaw Communications

But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Do blog with a purpose.

Trending Sources

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

A Simple Formula for Writing Blog Posts in 8 Painless Steps


Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Business Blogging

7 PR blogs worth reading

PR Daily

While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Learn more at our Visual Communications Conference. ]. Without further ado, here are a handful of PR blogs you should read.

Email Newsletter Subscribers or Blog Subscribers: Which is Better?


After the phone, email is likely the method you use most to communicate with others. I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?

The ultimate list of blog post ideas

PR Daily

The days of staring blankly at a white Microsoft Word screen are over, and it’s all thanks to “The Ultimate List of Blog Post Ideas.”. to get you started with blog posts. Thus, your ideas for blog posts should reflect this change in sentiment and reading behavior.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

That’s a blog post for another day. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. If a blog post falls in the forest and there’s no one around to read it, does it even exist?

5 Reasons Email Is Key for Communication in 2016


The argument for diversification of and focus on different (newer, shiny, social) communication platforms is complex: for every advantage there is an equally compelling disadvantage. Two key takeaways for PR and marketing professionals: Email is a reliable way to communicate at scale.

Making The Case for Excluding Jargon From Crisis Communication

Melissa Agnes

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. Cut jargon out of your crisis communication vocabulary. In a crisis, it is vitally important that your messages be communicated in a clear, concise and relatable manner.

Why and how to set editorial guidelines for your blog

PR Daily

Virtually every content marketing program involves a blog. All important ingredients for increasing readership, reputation and lead generation start with your blog. Here are eight things to include in your blog guidelines: 1. Blog and content objectives. Blog images.

A Look At Academic Research on Crisis Communication From #AEJMC14

Melissa Agnes

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. Blogs as a tool of corporate influence is flat to declining. .

If Communications Were Easy, Everyone Would Do It Well

PR News

Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” The post If Communications Were Easy, Everyone Would Do It Well appeared first on PR News Blog. Communications“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued.

Responsible communication leadership: putting employees first

PR Conversations

Perhaps we need a new approach towards leadership—an approach that builds on the principles of responsible leadership highlighted above, but one that also focuses more on the importance of communication. This is essentially a communicative process. By Dr Kevin Ruck.

Using Lean Management to Communicate in a Great Way

Ron Torossian

Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. The post Using Lean Management to Communicate in a Great Way appeared first on Ronn Torossian 5WPR Founder Blog.

How to Get On in New Communications: Be Nice


You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Your blog is just not working and you’re wondering why. And they all blog. Author of 27 Blogging from Paradise books.

Six Quick Tips for Writing Short Blog Posts


Some people give me a hard time about how long my blog posts are (you know who you are). If I decide to write a 500-word post about how to write shorter blog posts, I can do it. I think his blog is a great example of how you can deliver both quantity and quality from your blog.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

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The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

How to Create an Editorial Strategy for Your Blog – Part One


In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

Romancing the C-Suite: How to Communicate Results That Resonate

PR Expanded

The following article originally appeared on the AirPR blog. . Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Follow these three steps next time it’s on you to communicate value to decision makers, and you just may find yourself in a very sweet place. Owned (company blogs).

How to Attract Top-Tier Guest Bloggers to Your Blog

Beyond PR

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages.

5 reasons your CEO should be blogging

PR Daily

I would argue that CEOs should follow the same advice, but the output shouldn't be doctoral-thesis-worthy communications. Rather, they should be writing compelling blog content to advance their business and personal interests. Blogging explains your vision to multiple audiences.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on If social media and blogs in the U.S It’s the evolution of how we communicate with each other.

TCIP #028 – Cross-Cultural Communication in Crisis with Brigitte Stock

Melissa Agnes

Amongst other things, successfully managing a global crisis means understanding the impact that different cultures have on your crisis communication – and being prepared to communicate effectively with all of the different cultures involved in the crisis.

Want to reach millennials? Start blogging

PR Daily

They don’t want “one-way communication.” Connect through blogging. Blogs can provide an authentic interaction between brand managers and millennial consumers. Nearly 35 percent of millennials rely mostly on guidance in blogs. Today’s young consumers are looking to blogs.

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3 blog pitching tips from Chip Chick

PR Daily

Tech blogs are especially popular, with more readers turning to them first for breaking tech news and gadget reviews. Follow blog community conversations. “PR Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership.

The Best PR Tips For Promoting Blog Posts

ImPRessions - Crenshaw Communications

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more.

7 free tools to attract readers to your blog

PR Daily

There are dozens upon dozens of great tools that professionals can use for lots of purposes, including drawing readers to a blog. helps you refine your blog topics based on search traffic. If you’re having trouble coming up with new, fresh blog topics, Ubersuggest.

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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this?

7 tips to help you launch a blog

PR Daily

Many PR pros are passionate about blogging and social media. During a recent guest lecture at one of Kirk Hazlett’s Communication. classes at Curry College , I talked about why and how to launch a blog. Here are seven things you should know before launching your first blog: 1.

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Marketers don’t be fooled – blogging still isn’t dead – the proof

Norton's Notes

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. The meteoric rise of the blog began in the early 2000’s. Blogging has spawned a wealth of new forms of media and even apps.

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12 off-the-beaten-path ways to elevate your blogging

PR Daily

Do you ever find yourself slogging through blogging? For those that answered yes, take note of these 12 less-than-obvious ways to help you jog, rather than slog, through posting to your blog. fashion blog. Each one wears a T-shirt emblazoned with the name of her blog.