Nine PR Blogs to Read
DECEMBER 16, 2014
By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Find the sites where people ask questions about marketing communications—or your topic du jour—and begin to build your influence and authority there. By Gini Dietrich.
The 2016 Modern Blogging Masterclass
SEPTEMBER 9, 2016
The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. The post The 2016 Modern Blogging Masterclass appeared first on Spin Sucks. Communication Planning earned media integrate pr online course owned media PESO model
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. What is The Modern Blogging Masterclass? What is The Modern Blogging Masterclass, you ask? The post Introducing The Modern Blogging Masterclass appeared first on Spin Sucks.
Ten Communicators to Follow
DECEMBER 18, 2014
Today we bring you the 10 communicators you should follow. Though, with the PR blogs to read and the up-and-comers we’ve already covered, you really have a good list of about 30 people who will keep you abreast of industry trends in 2015. Ten Communicators to Follow.
Six Tips for a Blog Redesign
AUGUST 3, 2015
For speakers, non-verbal communications ranging from posture to voice intonations to dress have just as much affect—some would argue even more—as the actual words in determining how the audience responds. The same dynamic holds true for business communications in written form.
Blogging Mistakes Equal Lessons Learned
AUGUST 6, 2012
A couple of weeks ago, I made a blogging mistake. That week, a handful of people sent me the Chick-fil-A Mashable story about fake Facebook accounts and, because I needed a blog topic, I was in a hurry, and it seemed like an open and closed case, I blogged about it.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
We’ve talked about blog writing tips for when you need ideas. That’s what these blog writing tips are for. You’ve read enough blog writing tips by now that you should have already spent some time on your headline. Take the title of this blog, for example.
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
You’ve talked to enough marketing gurus and experts to know blogging can be a powerful way to expand your online presence and communicate thought leadership. So you upgrade your website, include a WordPress blog, post a few recent news releases and articles, and…Nothing.
Four Online Courses Every Communicator Should Take
DECEMBER 8, 2016
On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks.
Best Blogging Tips For PR Professionals
ImPRessions - Crenshaw Communications
MAY 31, 2016
But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Do blog with a purpose.
Lessons (and Stats) from Six Years of Blogging
AUGUST 30, 2012
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. It’s not even my sister’s blog, Pintology , that has 20,000 monthly views in its second month of existence. It’s a blog.
The 12 PR Blogs You Must Subscribe to (and Read) in 2017
DECEMBER 22, 2016
On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. I'm always looking for new blogs to sign up to and if.
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
And this is why so many of my blog posts focus on the adventures, misadventures, and circumstances I face in life. Life is where you learn to be human, and any communications strategy is about connecting with humans. Building a Communications Strategy. By Laura Petrolino.
Five Principles for Employee Communications
FEBRUARY 23, 2017
During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. Employee communication should be data-driven and measurable. Employee communication budgets are not generally rising.
The Five Communications Trends for 2015
DECEMBER 9, 2014
By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. Communications Trends for 2015 Conversion of media. The five communications trends of 2015.
How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
Sword and the Script
FEBRUARY 7, 2017
If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.
Top Three Spin Sucks PR Blog Posts of 2015
DECEMBER 28, 2015
Dig into analytics to see what the most popular PR blog posts on Spin Sucks were for 2015, and then write a post on it for the end of the year.”. But alas, I’m just going to share the most popular PR blog posts that analytics was able to record. By Laura Petrolino.
The Study Guide for Communications Professionals
JUNE 3, 2015
We believe it is a crucially important trait for all communications professionals. We almost always ask interviewees what they are reading, and when we do we’re not just looking for PR and communications blogs, or business books.
Two Blogging Camps: Which is Better?
JUNE 11, 2012
They blog about social media, online marketing, and best practices. Members of each group sell plenty of books, know how to attract fans, and have mastered the fine art of blogging. What about your humble little blog? Today’s guest post is written by Craig McBreen.
The Importance of Handwriting for Communications Pros
AUGUST 3, 2015
Handwriting was a key component of how we communicated. the importance of handwriting for mere communication has lost it’s place. A part of me wants to dig into the campaign itself, because it alone offers a lot of interesting lessons for communications pros. By Laura Petrolino.
Communication Tips for Netflix
JULY 25, 2011
I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. They still haven’t responded to Twitter, Facebook, or the blog comments.
10 Ways to Get Comments On Your Blog
SEPTEMBER 14, 2016
We live in an attention-deficit world where comments and shares on blog posts are at a premium. The post 10 Ways to Get Comments On Your Blog appeared first on Spin Sucks. Here are 10 ways to be sure you'll get both every time.
Three Blogs You Must Read
AUGUST 9, 2011
A couple of weeks ago, solopreneur and PR pro extraordinaire, Kellye Crane , wrote a blog post title, “ Three People You Must Read.. Three Blogs You Must Read. I’m going to take a different path and leave the PR/communication world for my recommendations.
The Four-Step Process of Communications Planning
NOVEMBER 10, 2014
A communicator, professor, and social media strategist for TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good. He probably would hate me saying this, but it’s my blog so I’m going to do it anyway!
The 11 Most Read Blog Posts of 2014 (and a Bonus!)
DECEMBER 22, 2014
Because after compiling this list of our 11 most read blog posts of 2014, I’m sad to say I barely merited a mention! The 11 Most Read Blog Posts of 2014. The 11 most read blog posts of 2014. How to Capture Blog Post Ideas. Over-Communicate to be a Better Leader.
Voice and Tone in Internal Communications
OCTOBER 22, 2014
By Eleanor Pierce We pay a lot of attention to voice and tone when we’re communicating with external audiences. But, too often, organizations aren’t quite as careful with their internal communications. The post Voice and Tone in Internal Communications appeared first on Spin Sucks.
Santa, the Communications Pro
DECEMBER 23, 2014
Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. Well you better not pout, you better not cry, you better not shout—because I’m going to tell you why Santa Claus is such a communications pro!
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. If they’re writing blogs, you’ll comment on their blogs and create your own blog.
Making Your Blog More PR-Friendly
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.
Blogging is dead: just 36% of internet users write blogs
JULY 16, 2014
Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month.
Structured Meetings Make for Better Internal Communications
OCTOBER 28, 2014
By Gini Dietrich There has been a lot written this month about internal communications on this very blog. We’ve read everything from how we communicate very first thing each morning with a daily email from Clay Morgan to how engaged my team is (yay!)
What Sucks About Being a Communications Professional
DECEMBER 16, 2014
We spend a lot of time talking about why spin sucks on this blog. So I thought, in honor of the upcoming holiday of Festivus (if you don’t know about Festivus, start here ), maybe we should have an Airing of Grievances about being communications professionals.
Four New Ways to Spark Blogging Inspiration
JULY 14, 2011
Four New Ways to Spark Blogging Inspiration. Read, for a week or only a day if that’s all you can manage, only articles, blog posts, essays, and books recommended by others in your network. Also, a wealth of recipes from food blogs are getting tagged and saved for later!).
Pros and Cons of Co-Authoring a Blog
JUNE 9, 2011
I have a blog Q for you (and anyone else who feels like chiming in) Q: Are there any truly successful blogger ‘partnerships’ out there? I mean, two ppl working together on the one blog with the one vision. If we have dry spells at the same time, the blog sits alone.
Freelancer vs. Communications Firm: Which is Better?
MARCH 19, 2015
By Gini Dietrich As Paul Sutton and I are wont to do, we recently had a debate about working with a freelancer versus a communications firm. to focus on doing really high-level, strategic digital communications and I, well, I run a digital communications firm.
The Top Five Reasons Leaders Don’t Communicate
MARCH 20, 2017
Despite well-thought-out leadership communication strategies, leaders may balk at getting face-to-face with employees to listen, discuss changes and address concerns. Simply put, effective leader communications drives performance.
Business Development for Communications Firms
NOVEMBER 13, 2014
On Tuesday, I gave you a rundown on how to build a business plan , specific to a communications firm. The one thing we’re now missing is how to build a business development plan for a communications firm. Maybe you blog and get new clients because they like the way you think.
Grow Your Communications Firm in 2015
NOVEMBER 4, 2014
People don’t shop for communications firms. Grow Your Communications Firm We did some research. We discovered the following: Organizations change communications firms about every four years. Quoted in thousands of communications articles, blog posts, and stories every year.