ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Any communication will be far more effective if written clearly and concisely with the key news in the lead. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection.

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If If a comma is out of place in a legal document, there could be costly repercussions for a client. Improve Your Business Writing Skills for the Digital Age.

Writing 100

Writing Resources Marketing Communications 100

Cision

SEPTEMBER 3, 2015

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. With the right tools and setup, your communication efforts can keep moving full steam ahead, even if you’re not driving. Schedule Your Blog Posts. Then, I don’t have to worry about creating content for a while.

Communications 120

Communications How To eBook Training 120

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195

Resources Technology Data Tools 195

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. It can be hard to find the right words to communicate what you’re looking for. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. Why do you need a brief?

Writing 40

Writing Agency How To Examples 40

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. Let’s dig right in.

Blogging 111

Blogging SEO Web Google 111

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Corporate 272

Corporate Reputation Policies Employee 272

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient. Williams & Associates.

Energy 64

Energy Study System Technology 64

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Communicators do high-value work, but “tech will make that even higher-value,” he said. “If It doesn’t serve anybody.”

Pitching 66

Pitching LinkedIn Technology Engineering 66

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. since I have written a blog post. That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. first appeared on Karens PR + Social Media Blog.

Conference 82

Conference Agency Resources Social Media 82

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and toxicity she experienced in the now-legendary blog post about her “very, very strange year at Uber.”. Lepore writes, “Businesses have regulations, compliance departments, and inspections. A mixed legacy. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> Document content types. This sort of thing isn’t an anomaly.

Marketing 85

Marketing Guidelines Social Media Conference 85

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Blog post research. Walk dog.

Social Media 157

Social Media Media LinkedIn Tourism 157

Doctor Spin

APRIL 4, 2023

In concrete terms: A PR strategy (also commonly referred to as a communications strategy) is a short document or presentation outlining how your organisation is supposed to win two crucial assets in today’s competitive landscape: Attention Trust The Cost of a Poor PR Strategy A poor PR strategy will cost you.

Strategy 52

Strategy How To Hotels Analysis 52

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book).

Print 120

Print How To Local Customer Service 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post. Be sure to document everything. Write the book. The post 5 Ways PR Can Maximize Thought Leadership appeared first on Crenshaw Communications. Host an intimate, high-impact panel.

Leadership 149

Leadership Product Launch B2B Software 149

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. Furthermore, press releases are used as a tool for direct communication, where companies are easily able to deliver messages to the public and their target audience without going through other channels, and they’re also seen as a permanent piece of a company’s public record.

Engineering 128

Engineering Writing Social Media Tools 128

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 134

Survey Measurement System Education 134

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. I loved it.

Film 36

Film Writing Social Media Corporate 36

PR Fuel

DECEMBER 21, 2021

It’s a document provided by a company to give information about their business to the media. Press releases are an important part of a company’s marketing and communication strategy. When writing a press release , it’s essential to keep in mind who your readers are and which media outlets they might be interested in.

Engineering 52

Engineering Writing Web Google 52

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Without a plan, you risk all of your content efforts going to waste.

Content Marketing 128

Content Marketing How To Marketing B2B 128

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Muck Rack also deserves a mention – while it doesn’t have the list generation capabilities of Cision, it finds journalist’s information and ties it to their Twitter, offering real-time information on what that specific journalist is writing and talking about on social media. AI-generated content is picking up steam.

Pitching 136

Pitching Agency Tools Resources 136

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Planning content in advance brings challenges, but savvy communicators still keep a framework in place. Luckily, hundreds of online templates are available to download free, or you can create your own document. Different kinds of content.

Pitching 126

Pitching Interviews Video Report 126