ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Solo PR Pro

MARCH 12, 2019

The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product. Another branch is “Press” with twigs including publications where your releases, articles, or blog posts will be placed. This post was written by Trish Lambert, writer, podcaster, and communications pro.

Product Launch 52

Product Launch Tools Groups Creativity 52

Presspage

AUGUST 24, 2018

Keep in mind how the contact prefers to be communicated to and provide more than one communication option to journalists. Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit.

Media 68

Media Leadership Product Launch Television 68

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Communication strategy Set out foolproof communication procedures. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Solo PR Pro

NOVEMBER 1, 2016

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. At a minimum, I believe that every contract should include a scope of work, a production schedule (i.e., Production Schedule. the deadlines), and a payment schedule.

Product Launch 40

Product Launch Interviews Print Writing 40

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Document your plan. Platforms like Circulate.it

Employee 40

Employee Measurement Social Media Product Launch 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36

PR Breakfast Club

JANUARY 11, 2015

I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. What is there to learn from a flat document?

Web 28

Web Print Writing Content Marketing 28

PR 20/20

NOVEMBER 29, 2022

There are technology solutions that offer robust reporting and visualizations, but for many businesses, a straightforward Excel document or Google Drive spreadsheet with charts is a solid start. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >>

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60