Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. Anne Isenhower, Anne Isenhower Communications. ” I break around 11 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Solo PR Pro

DECEMBER 10, 2019

A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis. This post first appeared on The Association for Women In Communications blog. This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

PR in High Definition

SEPTEMBER 26, 2018

But you can embrace this at multiple levels – there’s a difference between compensating for gaps in product releases and case studies with opinion articles and news hijacking and planning a strongly themed campaign with a considered narrative. Shifting to ‘Build-Mode’. Finally, it’s crucial to avoid novelty for its own sake.

Reputation 48

Reputation Case Study Print Study 48

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Today, RBC’s blog is a vibrant mosaic, offering everything from retirement guidance to educational insights. The results?

Case Study 52

Case Study Financial Content Marketing Study 52

Beyond PR

JUNE 22, 2018

Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. Cision’s case studies range from small business to global enterprises. Additionally, 81 percent of the U.S. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The same is true in print. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog. And don’t miss a post: subscribe to this blog by email here.

Web 60

Web Google Mobile B2B 60

Waxing UnLyrical

APRIL 26, 2018

According to the Fleishman Hillard Highroad case study , the WCH story was based on an important insight: “Women are largely overlooked and underserved by the [health] system because the impact of sex and gender differences were traditionally not taken into consideration. Source: FHR ). They rely on story to make that happen.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Communications Conversations

OCTOBER 15, 2019

Lean on trends, research and case studies. Cloud) and print (The Minneapolis St. They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources. Maybe it’s because I’m getting in inboxes before they’re cluttered. Maybe it’s just dumb luck.

Media Relations 100

Media Relations Pitching Media Report 100

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. From Businessweek to Gawker, print to online, old to new outlets – everyone is tired of it. MediaBistro: Pitch of the Day WIRED: Yours is a Very Bad Press Release TechCrunch: How to get our attention: A Case Study Out, damned pitch! There are two reasons.

Pitching 68

Pitching Case Study Print Google 68

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. . — Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

FEBRUARY 11, 2016

Check out the case studies below: "Betty Loves All Families" - Betty Crocker. From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams. Like A Girl" - Always. Learn about " The New Wave of Femvertising.".

Brand 48

Brand Branding Marketing Film 48

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

SEPTEMBER 27, 2018

In most cases with content analysis I tend to look at the past year, but in this case I want to look at all the content we’ve posted then manually review the topics and dates. Now enter the URL for your blog or website (or that of your clients) and sort by the metrics that apply to your content goals.

Strategy 99

Strategy Analysis Reddit Data 99

Stuart Bruce

JUNE 24, 2015

Publishing a four language corporate magazine (owned – content marketing) that included generic industry news as well as articles about the company (deliberately including ‘warts and all’ case studies that said what went wrong as well as what went right).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Waxing UnLyrical

JULY 24, 2015

Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” There wasn’t even CNN at the time. ” Then (!)

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 9, 2017

The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study .

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. I came across Weidert’s case study on the Fisher Tank Company when I was preparing for my mini-training. Here’s a screen grab from FTC’s blog. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Buzzstream

NOVEMBER 10, 2020

Include expert commentary and case studies. We, as journalists, have to secure stories for the majority of stories and pitches sent in, regardless – as well as additional stats and case studies. Other publications are able to use larger chunks as they have larger stories. In the bottom right corner, you’ll see three dots.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

NOVEMBER 7, 2017

This is where CAD designs and 3D printing come in handy and play a crucial part in outreach as one of our topical areas of interest. It is then important to find niche media outlets that would be interested in our products – in our case it’s anything wedding and jewelry related.

Fashion 48

Fashion Pitching Tools Twitter 48

Contently - Strategy

MAY 7, 2020

When building the business case for content marketing, start where your current marketing efforts fall short. For example, you may have effective mid-funnel content like case studies, but potential customers don’t find them because there isn’t enough top-funnel content that builds awareness.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. has since added a case study about the deal , and US readers should know the regulatory changes around the digitization of value-added tax (VAT) is a pretty big deal in the UK. Singal A.I.

Marketing 64

Marketing Pitching Corporate Tools 64

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The surge in new content proved to be an interesting case study for healthcare publishers. Over the last decade, GE Reports has become arguably the best brand blog there is. The same holds true for healthcare content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59