Waxing UnLyrical

APRIL 26, 2018

That’s hard for a major brand to measure up to. Sure, it starts with a good story, but execution, distribution, measurement and expectations—how, where, and to whom that story is told, what you’re measuring, and having a sense of what you’re trying to achieve—will tip the balance. Measurement: The Story Continues.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

JUNE 22, 2018

Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. Cision’s case studies range from small business to global enterprises. Additionally, 81 percent of the U.S. Understand the Vision. Customer Success.

Social Media 40

Social Media How To Case Study Media 40

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. From Businessweek to Gawker, print to online, old to new outlets – everyone is tired of it. MediaBistro: Pitch of the Day WIRED: Yours is a Very Bad Press Release TechCrunch: How to get our attention: A Case Study Out, damned pitch! There are two reasons.

Pitching 68

Pitching Case Study Print Google 68

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. . — Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. I came across Weidert’s case study on the Fisher Tank Company when I was preparing for my mini-training. Here’s a screen grab from FTC’s blog. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. 6) Picks from the PR tech vendor blogs . If you’re thinking, forget Intrado, who is West? Singal A.I.

Marketing 64

Marketing Pitching Corporate Tools 64

Buzzstream

NOVEMBER 10, 2020

Include expert commentary and case studies. We, as journalists, have to secure stories for the majority of stories and pitches sent in, regardless – as well as additional stats and case studies. Other publications are able to use larger chunks as they have larger stories. In the bottom right corner, you’ll see three dots.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

MAY 7, 2020

When building the business case for content marketing, start where your current marketing efforts fall short. For example, you may have effective mid-funnel content like case studies, but potential customers don’t find them because there isn’t enough top-funnel content that builds awareness.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59