PR in High Definition

SEPTEMBER 26, 2018

But you can embrace this at multiple levels – there’s a difference between compensating for gaps in product releases and case studies with opinion articles and news hijacking and planning a strongly themed campaign with a considered narrative. Shifting to ‘Build-Mode’. Finally, it’s crucial to avoid novelty for its own sake.

Reputation 48

Reputation Case Study Print Study 48

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Today, RBC’s blog is a vibrant mosaic, offering everything from retirement guidance to educational insights. The results?

Case Study 52

Case Study Financial Content Marketing Study 52

Communications Conversations

OCTOBER 15, 2019

Lean on trends, research and case studies. Cloud) and print (The Minneapolis St. They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources. On top of this, there’s been growth in corporate communications teams and fewer journalists.

Media Relations 100

Media Relations Pitching Media Report 100

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do. It would have been fantastic to hear and see more examples of this.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. 4) West Corporation rebrands as Intrado…but who was West? Singal A.I.

Marketing 64

Marketing Pitching Corporate Tools 64

Waxing UnLyrical

JULY 24, 2015

Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” There wasn’t even CNN at the time. ” Then (!)

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. I came across Weidert’s case study on the Fisher Tank Company when I was preparing for my mini-training. Here’s a screen grab from FTC’s blog. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Contently - Strategy

MAY 7, 2020

When building the business case for content marketing, start where your current marketing efforts fall short. For example, you may have effective mid-funnel content like case studies, but potential customers don’t find them because there isn’t enough top-funnel content that builds awareness.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The surge in new content proved to be an interesting case study for healthcare publishers. During our research, we discovered that this kind of content was often buried in corporate newsrooms. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59