Blogging, Case Study, Content Marketing and Print

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

JANUARY 20, 2018

That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says the Cisco AR catalog has more than 2,500 weekly users.

Case Study

Case Study B2B Study Marketing

Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing

Content Marketing Case Study Marketing Conference

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing

Content Marketing Publicity Marketing Television

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging

Blogging Marketing YouTube Content Marketing

Not Convinced You Need More Content? Your Competitors Disagree.

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B

B2B Survey Case Study Enterprise

From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study

Case Study Financial Content Marketing Study

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media

Social Media Marketing Pinterest Media

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To

How To Media Print Real Estate

The Top 50 Social Media Influencers on Twitter

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Andre F Bourque ?

Social Media

Social Media Twitter Media Nonprofit

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing

Content Marketing Marketing Case Study Internal

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web

Web Google Mobile B2B

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing

Marketing Content Marketing Pinterest LinkedIn

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B

B2B Content Marketing Trends Marketing

Back to the future of PR at FutureComm15

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising

Advertising Advertising Content Marketing Case Study

Skills Entry-Level PR Hires Should Have

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers.

Pinterest Writing Interviews Social Media

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study

Case Study Marketing Study Content Marketing

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare

Healthcare Content Marketing Industry Trends

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare

Healthcare Content Marketing Industry Trends

Public Relations Today

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Can you Profit Directly from Content Marketing? Proceed with Caution

Webinars

Trending Sources

Why Content Marketing and Public Relations Need Each Other

Webinars

Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

Not Convinced You Need More Content? Your Competitors Disagree.

From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Top 50 PR, Marketing & Social Media Podcasters to Follow

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

The Top 50 Social Media Influencers on Twitter

4 Steps That Will Help You Sell Content Marketing to Your Boss

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Back to the future of PR at FutureComm15

Skills Entry-Level PR Hires Should Have

What Content Works Best for Each Level of the Marketing Sales Funnel?

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

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