The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Figure out a content strategy that will build trust and thought leadership. Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content. How can you include this information in your PR plans?

Leadership 147

Leadership Engineering Enterprise Social Media 147

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Solo PR Pro

DECEMBER 10, 2019

A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis. This post first appeared on The Association for Women In Communications blog. Both organizations, knowingly or not, participated in emotionally intelligent leadership, outlined in a theory proposed by psychologist and author Daniel Goleman.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Beyond PR

JUNE 22, 2018

Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. A strong vision from a vendor provides thought leadership to help navigate the uncertainty of the social media evolution. Cision’s case studies range from small business to global enterprises.

Social Media 40

Social Media How To Case Study Media 40

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115