ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? Learn all about social signals from Neal Schaeffer! Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Communications Conversations

FEBRUARY 6, 2019

I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). Even the most sophisticated brand couldn’t use it all.

Report 76

Report Analysis Video Instagram 76

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

SEPTEMBER 21, 2016

10 on LinkedIn. You can also create email templates for common customer service inquiries, such as: Where’s my product? Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. This free guide can help agencies and brand marketers alike prove (and improve on!)

Marketing 120

Marketing Comparison eBook Social Media 120

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. This metric refers to the number of times a piece of content is shared via Twitter, LinkedIn, Facebook, or Google Plus. Same goes for Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Buzzstream

AUGUST 12, 2020

Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . To double confirm, check the blog itself to see if the person you found has any presence there. . Did you browse their blog/outlet? Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Which Departments Wield the Most Influence Over Purchase Decisions in Your B2B Industry from LinkedIn. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. And that is they recognize and support their brand evangelists organically. Great service. Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product? Great product.

Customer Service 101

Customer Service Travel Web Facebook 101

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Ken Muller shares a personal experience where automation enhanced his customer service experience. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Let’s get to it.

Customer Service 72

Customer Service Resources B2B Facebook 72

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

Customer Service 40

Customer Service Reputation Energy SEO 40

Shift Communications

JUNE 30, 2015

Blog series? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) The buyer journey in this world is based on the user’s needs – not the brand’s value proposition. Are you set up to engage them quickly with customized information? Contributed articles?

B2B 60

B2B Analytics Google B2C 60

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. In case you missed #INBOUND19, check out the recap on our blog. Stop by his session and say hello! (He

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Forty-six percent use the platform – more than the 33% who use LinkedIn. Looking to build brand awareness? Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. American Family already has a mature and successful social media program at the brand and agent level. Has that been successful so far, in your eyes? .

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 19, 2017

Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs. If you’re not blogging, you’re missing out on a massive readership and eventual sales. These might live within blog posts, website pages, main navigation, website footers, emails, etc.

Marketing 40

Marketing Tools Data Report 40

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? Talking Points. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees.

Employee 40

Employee Measurement Social Media Product Launch 40

Buzzstream

JANUARY 5, 2024

Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Find an Email on LinkedIn Many Chrome Extensions integrate directly with LinkedIn to provide email addresses and pull contact information, but you can easily find it yourself.

How To 83

How To LinkedIn Tools Google 83

Beyond PR

AUGUST 31, 2016

While content strategy has always been important, more brands are waking up to how important it is. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

MARCH 11, 2015

The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. The example she gives is of a PR department tasked with building awareness around a brand.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. The first step is always listening and monitoring – finding where people are talking about your organization, industry, cause, brand, and so on. Wanna Subscribe?

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

AUGUST 5, 2015

Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”. Brand discovery (“Discovery”). Do customer service on Snapchat? In gaming, Snapchat is looked at as a fad, where retail has embraced it.

Measurement 40

Measurement How To Marketing Engineering 40

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105