Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 171

Content Marketing Blogging Study Marketing 171

Inbound PR

AUGUST 5, 2019

I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley. By starting a blog in that first year of university. As I didn't study PR, a blog was the best way to develop writing skills that are so crucial for PR. Little did I know that eight years later, I'd achieve my goal.

Blogging 57

Blogging SEO Social Media Writing 57

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

Content Marketing 52

Content Marketing Marketing Resources Consumer 52

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. See where it leads.

Blogging 133

Blogging Social Media Writing Analytics 133

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Content Marketing Social Media Resources 251

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. How to Collect Quality Leads for Your Blog. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. You’re an infopreneur with exclusive blog content.

Blogging 168

Blogging How To Privacy Content Marketing 168

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Before a book launch, an author considering a PR marketing strategy will need to make sure that they have the right social media presence and online identity in place. Build Networks.

Marketing 79

Marketing Social Media Media Agency 79

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Blogging 120

Blogging Community Publicity Mobile 120

Polaris

DECEMBER 15, 2014

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. Was binge blogging a good idea? Overall I’d have to say the blogging challenge was a good idea. Business Blogging'

Blogging 156

Blogging Social Media B2C Media 156

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. She’s best known for Birds on the Blog , a multi-author blog written by women with an interest in business.

Content Marketing 154

Content Marketing Blogging Marketing Social Media 154

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” ” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

Video 352

Video Media Relations Social Media Journalism 352

Cision

AUGUST 21, 2015

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . Even “The View” is breaking comic book industry news. Nerd fare has become big business. “People in general are becoming nerdy.

Blogging 120

Blogging Film Social Media Video 120

Polaris

NOVEMBER 23, 2014

Binge blogging, that is. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits. But when it comes our own blog, it’s been a different story.

Blogging 126

Blogging Social Media Creativity Writing 126

Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River. Book Review: 7 Takeaways from Jay Baer’s YOUtility.

Marketing 95

Marketing Content Marketing B2B Measurement 95

Deirdre Breakenridge

AUGUST 7, 2014

Just because you don’t see stacks and stacks of books and papers on our desk doesn’t mean we aren’t applying ourselves – we use the computer to pull up articles and use “Ctl + F5 to find key phases.” The post Guest Blog Post: What Does Being a Millennial Really Mean? Technology is just getting faster and faster these days.

Blogging 269

Blogging Ethics Social Media Media 269

Polaris

NOVEMBER 30, 2014

If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week. If you’re considering your own 30-day binge blogging challenge , or are curious about the benefits of intensive blogging, here are 3 more lessons learned.

Blogging 128

Blogging Writing eBook Web 128

Cision

DECEMBER 10, 2019

Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more.

Media 120

Media Leadership Blogging 120

Cision

DECEMBER 10, 2019

Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more.

Media 120

Media Leadership Blogging 120

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

Social Media 71

Social Media Viral Pinterest Digital PR 71

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know!

Blogging 61

Blogging Agency Publicity Communications 61

Flack's Revenge

JUNE 29, 2022

Diego Pineda is the author of two novels, 9 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer. He started his career as a medical writer while writing fiction on the side.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes. It’s important to keep a praise file when you write a bestselling book.

Financial 101

Financial Digital PR Writing LinkedIn 101

Inbound PR

DECEMBER 25, 2018

I also think about this blog and how for yet another year (its 7th!), I've managed to keep up with it because it's hard to have a demanding full-time job and then keep maintaining this blog on the side in addition to publishing my first book Inbound PR.

Blogging 49

Blogging Travel Internal International 49

Sword and the Script

APRIL 4, 2023

A quick Google search says the average business book has roughly 50,000-60,000 words. You can find the podcast on the Fusion PR blog , Spotify and also on YouTube. Challenges Will AI take your job away? Avoiding quality pitfalls, ensuring responsible usage. Where are we going with AI in PR? Current and emerging use cases.

Publicity 215

Publicity Pitching Fashion Interviews 215

ZudePR

SEPTEMBER 8, 2015

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. So best book lists are my friend.

Blogging 75

Blogging Digital PR Print Writing 75

Agility PR Solutions

JULY 8, 2021

Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We We needed to […].

Agency 148

Agency Blogging Resources Industry 148

Sword and the Script

FEBRUARY 13, 2018

Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. If you’ve picked up a new book published in the last ten years, you’ll notice many of the winners follow – or perhaps preceded – the same trend: short sentences, short paragraphs and short chapters. the Other Way Around.

Writing 74

Writing Blogging Content Marketing B2B 74

Institute for Public Relations

JANUARY 2, 2023

This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy In the preface of his latest and final book in the Using Data Better trilogy, Sam Knowles admits that he ‘wrote the books in the wrong order’.

Storytelling 52

Storytelling Blogging Measurement Data 52

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging Google eBook 100

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

SEO 184

SEO Case Study Video Film 184

PR 20/20

NOVEMBER 26, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Subscribe to our blog today.

Creativity 60

Creativity Marketing Agency Trends 60

Rock the Status Quo

SEPTEMBER 9, 2014

And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It Be sure to check out her blog and grab a copy of her $3.99 book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed. You bought the big reprints package, so it isn’t stealing!)

Blogging 194

Blogging Social Media Agency Content Marketing 194

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Social Media Google Digital PR 84

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. For even more marketing best practices and tips, subscribe to our blog.

Company 65

Company Marketing Leadership Industry 65

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. I love the idea of adding playlists to blog posts, eBooks and other pieces of content that can deepen the experience and make the content more memorable. SO, WHAT DID YOU THINK? Thanks, Spotify.

Blogging 100

Blogging eBook Advertising Advertising 100

Deirdre Breakenridge

OCTOBER 13, 2017

ET for a discussion with Author Deirdre Breakenridge (@dbreakenridge) about her new book, Answers for Modern Communicators, A Guide to Effective Business Communication. Why a book titled “Answers for Modern Communicators?” What made you choose a Q&A format for the book? A follow-up blog post by PR 2.0

Communications 208

Communications Social Media Community Blogging 208