Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

B2B 137

B2B Video Marketing Survey 137

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. Top Examples of PR and Content Marketing Lead Generation.

Strategy 88

Strategy Content Marketing Employee Google 88

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Cool infographics. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 116

B2B Marketing Survey Software 116

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. I read every message.

B2B 89

B2B Report Survey Marketing 89

Contently - Strategy

JANUARY 9, 2019

Chances are your company already has a newsletter or some e-books. A great blog post can establish trust, but is it really worth someone’s contact information? We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 108

How To Transportation Content Marketing Healthcare 108

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Automated coverage book. Notified added “coverage books” to its product suite. Business Wire traces the use of infographics in earnings announcements back to comic books. And it’s not just the startups anymore.

Software 93

Software Banking Technology Data 93

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. White papers & E-books. Infographics. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Critical Mention

JANUARY 3, 2018

Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE. If you don’t get enough chances to write at work, start a blog. Offer to guest blog. They need to understand how journalists think and work–but they also need to be strong writers.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Write an e-book (a great way to get email signups). Here’s how. Mix Up Your Content.

Writing 120

Writing Viral Infographics Blogging 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Take the byline and convert the information to a blog post. In a longer format, the piece becomes fodder for a talk at an upcoming conference.

Interviews 136

Interviews Pitching Infographics Print 136

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Education 100

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Communications Conversations

OCTOBER 16, 2017

I spend about two hours a day on LinkedIn and Twitter, along with contributing to the MaccaPR blog, while our agency’s social media director, Christina Milanowski’s (Editor’s note: Former PR Rock Star! Also after waiting for 12 years to publish my first book, I find it intoxicating to be able to publish anything I want, instantly.

Agency 113

Agency SEO Social Media Pinterest 113

Flack's Revenge

MARCH 4, 2015

In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Blog early for links, on the weekend for comments. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Frederik Vincx

FEBRUARY 16, 2016

Suppose you have been tasked with creating an e-book to market a company. After several weeks of writing, design, and revisions, an e-book is published. In week 2, the team writes blog posts about the content of the most popular updates. Blogs are published and promoted, their popularity tracked, and the results shared.

Software 60

Software Measurement Infographics Meeting 60

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Multiple sources add information over social media, blogs, and videos as the news story is happening. Books, newspapers, and documentaries. That blog post you just read could be edited and revised several times over.

Journalism 65

Journalism Newspapers Web Data 65

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” Owned content is created content. Want to spur audiences to action?

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 101

Case Study Marketing Study Content Marketing 101

Rock the Status Quo

FEBRUARY 23, 2015

I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. How to produce a podcast in 15 steps from Jay Baer Help your clients avoid blogging mistakes: Who doesn’t love eBooks from Hubspot -they are all fantastic! Don’t forget to brainstorm over that glass of wine.)

eBook 100

eBook Digital PR Handbook Content Marketing 100

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 20, 2014

As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Encourage more prospects to download content such as a white paper, e-book or infographic. Best day to generate comments about your blog post?

Social Media 97

Social Media Media YouTube Facebook 97

Shift Communications

JANUARY 16, 2018

When was the last time you published an e-book? When was the last time that you created an infographic? 00:07:24] Your Blog. When was the last time you blogged on your corporate blog? And when was the last time that you actually read your corporate blog? How many people read the corporate blog?

Facebook 116

Facebook Video Brand Branding 116

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

ISEBOX

SEPTEMBER 8, 2016

” You beg for coverage – sending out loads of unopened emails, banging on the phones, going through your little black book calling all of the journalists that “owe you”. An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world. . “I’m in Comms. Not story centric.

Infographics 105

Infographics Software Video Employee 105

Stuart Bruce

SEPTEMBER 1, 2015

My public relations blogging has been light during July and August as I’ve had a couple of short holidays and been busier with consultancy and training projects than I would be normally during the summer. This is a quick round-up of some of the things that I should have blogged about. PRstack book two.

Infographics 60

Infographics Twitter Tools Training 60

Stuart Bruce

DECEMBER 14, 2015

The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. Rather than summarise it in a blog post I’d recommend you pop over to Frederik’s site and take a look for yourself. He’s also helpfully summarised it in this infographic.

Infographics 60

Infographics eBook Conference Training 60

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. For example, this post is two clicks from the homepage.

How To 71

How To SEO Google Examples 71

Buzzstream

FEBRUARY 3, 2021

As Aira co-founder Paddy Moogan says, in The Link Building Book he created, “One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Infographics. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. Step 3: Get Started. Sharing (e.g. Leads (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. But today, for simplicity’s sake, let’s just cover e-books. Can the e-book Support Other Content?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205