Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be That’s one of my favorite quotes and I think of it every time prediction season comes around. Pay to pay, content grows; influencer marketing cools. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. However, the truth is that we can measure it. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats?

Communications 97

Communications Marketing Pitching Technology 97

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Built for 1.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Built for 1.

Tools 71

Tools Blogging Pitching Google 71

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. I also produce audio and video content for our online and multimedia channels.

Transportation 99

Transportation Meeting Newspapers Media 99

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. I’ll walk you through how to turn your unlinked mentions into links. What Is an Unlinked Mention? Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

wiredPRworks

APRIL 20, 2022

It’s hard to estimate the effect David Meerman Scott’s work has had on my work. In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #1: eBooks are effective lead magnets that allow you to build your email list. Click Here.

eBook 219

eBook How To Writing Community 219

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Built for 1.

Tools 62

Tools Blogging Pitching Google 62

Mindful Marketing

MAY 7, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Who would you ask for an important restaurant recommendation? What about asking someone who’s never been to a restaurant or ever eaten food? But wait, there’s more!

Technology 95

Technology Advertising Advertising Consumer 95

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! And, I feel kinda badly about that because I really should have highlighted Holly a long time ago. ” I can’t think of three better words.

Publicity 174

Publicity Leadership Corporate Agency 174

5W PR

OCTOBER 11, 2023

We spotlight the investor audience given the SEC’s commitment to this course as evidenced by the regulatory body’s new rules for how public companies report significant cybersecurity breaches. All these concerns underscore the need for companies to maintain a comprehensive business continuity and crisis response plan.

Report 78

Report Company Publicity Banking 78

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. What are some other services you offer to clients in addition to PR? The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

MARCH 20, 2020

Working from home can be fun, comfortable and productive, but it’s also quiet. (In We can make up for missed small talk by calling co-workers to check in, or by forming online groups through Facebook, Slack and other micro-chatting platforms. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Crisis 218

Sword and the Script

DECEMBER 30, 2017

Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. Not long after that I started this blog and began writing.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

JANUARY 3, 2023

Over the holidays, I read an “ interview ” that Marty Weintraub of AimClear conducted with ChatGPT. It struck me as brilliant, and I decided to replicate his experiment with public relations. It struck me as brilliant, and I decided to replicate his experiment with public relations. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

JUNE 30, 2022

I may not be an engineer or architect, but like you, I’m pretty familiar with the purpose of a pillar. So as a marketer, why should you care? In order to build a structurally sound website and increase rankings and visibility online, marketers are turning to pillar pages to illustrate expertise in specific topics.

Engineering 80

Engineering SEO Instagram Writing 80

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. What kind of companies have you used this model when working with?

Marketing 120

Marketing Analytics Measurement Data 120

Deirdre Breakenridge

MAY 30, 2018

If you do serious research, this quote and fact can be particularly troubling. It is the antithesis to what conducting research is all about: gaining new knowledge, establishing or confirming facts, reaffirming the results of previous work and solving problems. mindset that Deirdre Breakenridge highlights on this blog.

Communications 171

Communications Training Education System 171

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. It will also potentially risk damage to overall brand valuation and market position. DE&I Commitments.

Brand 135

Brand Branding Employee Case Study 135

PR 20/20

APRIL 29, 2023

P.S. If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. But how do you find these metrics?

Tools 70

Tools Measurement Strategy Analytics 70

Communications Conversations

OCTOBER 8, 2020

Now, I don’t usually talk politics on this blog (or on social, for that matter). But, given the gravity of the situation, I’ve decided to table that approach for the next few months (heck, I tabled it a number of months ago, actually). Now, I don’t consider myself a card-carrying Democrat.

Healthcare 148

Healthcare Course Strategy Communications 148

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Doctor Spin

DECEMBER 20, 2023

6 Attributes of Effective Personal Brands. link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. What would be the alternative to being authentic, consistent, and clear? My formula for personal branding is different.

Brand 52

Brand Branding eBook Resources 52

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Motto: We Earn It, and this comes to life in every area of our business and how we approach yours. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? What is Digital PR? Enter digital PR. If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Doctor Spin

DECEMBER 20, 2023

6 Attributes of Effective Personal Brands. link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. What would be the alternative to being authentic, consistent, and clear? My personal branding formula is different.

Brand 52

Brand Branding eBook Resources 52

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? I may love something that you think is awful. Make it Valuable and Applicable.

Measurement 154

Measurement How To Guidelines Analytics 154

Mindful Marketing

JUNE 6, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us receive warnings during our lives whether they’re about talking in class, highway speeding, or forgetting to pay a bill. When the U.S. The New York Times has called U.S.

Social Media 86

Social Media Corporate Media Comparison 86

Doctor Spin

FEBRUARY 15, 2024

And what are some communications synonyms? Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. It focuses on the dynamics of the exchange, including the context, channels, effectiveness, and barriers to understanding. 2 Rivera, K. MastersinCommunications.com.

Communications 52

Communications eBook System Corporate 52

wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? I’ll be the first to admit that some days I struggle to get going and keep going. Staying plugged in all day every day can be wearing and toxic. What keeps me tethered, grounded, and positive?

How To 98

How To Social Media LinkedIn Instagram 98

Buzzstream

JANUARY 16, 2024

Whether adjusting your website’s copy or checking out the competition, the right extension can shave off time from menial tasks and let you focus on the actionable ones. This section will look at some Chrome extensions that make building easier. This section will look at some Chrome extensions that make building easier.

SEO 83

SEO Web Tools Analysis 83

PR in High Definition

JUNE 30, 2023

During my work experience with Firefly, I discovered that many of the team worked in hospitality jobs before their current role, and it got me thinking about how my own experience working in hospitality might be giving me more skills and experience than I had initially imagined. How can I help you today?”

Meeting 62

Meeting Technology Local LinkedIn 62