ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. First off, what constitutes a small business?

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

AUGUST 29, 2023

By effectively communicating the key selling points and value proposition, businesses can capture the attention and interest of potential customers. Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. As such, it can potentially help you structure more effective and efficient public relations campaigns. As such, it can potentially help you structure more effective and efficient public relations campaigns.

Publicity 99

Publicity Ethics Analysis Data 99

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Ready before the news even happens.

Pitching 136

Pitching Media Privacy YouTube 136

Cision

JULY 25, 2017

While backlinks are a great signal for SEO, it takes a lot of time to earn them. Try leveraging the power of earned media. Targeting the Right Media Earns Quality Backlinks. By using a media database to target reputable outlets in your industry. Earned Media Builds Trust. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried.

Strategy 243

Strategy Writing Social Media Guidelines 243

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 6 Statistics on How Journalists use Social Media.

Social Media 111

Social Media Report Survey Media 111

The Proactive Report

JUNE 18, 2021

When is the best time to do PR? It is always the right time to do PR. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So it’s time to widen the net. Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

NOVEMBER 20, 2018

To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it.

Product Launch 98

Product Launch Social Media Newspapers Writing 98

5W PR

JUNE 15, 2022

However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage.

Brand 88

Brand Branding Consumer Pitching 88

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 113

Media Relations Media Survey Pitching 113

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Sword and the Script

AUGUST 30, 2022

a reputation platform,” according to reporting by Ray Shultz for Media Post. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. CommsTech does seem like the broader category.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s been an eye-opening experience. Some of this is a natural outgrowth of age. Give our services a try.

Company 101

Company Survey Pitching Report 101

Sword and the Script

MAY 4, 2021

About this time last year , I was slowly coming to grips with the fact we were just at the very beginning of this Coronavirus thing. Meltwater acquires social media influencer platform. times Klear’s revenue in 2020. times Klear’s revenue in 2020. >>> Looking for a B2B tech PR with expertise and execution?

Tools 101

Tools Survey Pitching Analytics 101

Konnect Agency

MAY 12, 2020

As a publicist, you can use the social media platform to stay in touch with journalists, share your work, reach out to sources and build your community of clients (both existing and potential), media and peers. Here are some tips to get you started: 1. Tip: Keep it simple — don’t use more than two hashtags.).

Twitter 102

Twitter Social Media Energy Resources 102

Cision

JUNE 20, 2016

In fact, word-of-mouth has been found to be 62 times more effective than traditional advertising. Rely on a combination of these four media types to drive awareness, build trust, expand reach and win over new audiences: Paid Media. Paid media refers to any time you spend money to reach your audience with your messages.

Media 180

Media Social Media Advertising Advertising 180

Solo PR Pro

DECEMBER 8, 2020

If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. Because things can vary so much, it’s key to establish and communicate expected timing with your client upfront, to make sure everyone is on the same page and prepared to work together. Strategic planning.

Social Media 68

Social Media Pitching Writing Measurement 68

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Pitching 63

Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Blogs, including independent and corporate blogs, can be credible. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

PRSay

MARCH 30, 2018

But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users.

Facebook 92

Facebook Newspapers Google Strategy 92

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. You’re not alone. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. And, I feel kinda badly about that because I really should have highlighted Holly a long time ago. If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Landis PR

OCTOBER 25, 2021

If they call, text or email me with something that could have waited until the morning, protect your valuable home/family time. Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Note: This article originally ran on O’Dwyer’s PR News ‘ website.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, it’s effective.

Tools 111

Tools Twitter Local Pitching 111

Critical Mention

MAY 15, 2019

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time.

Interviews 123

Interviews Facebook Software Social Media 123

Buzzstream

APRIL 25, 2024

For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. I’ll walk you through how to turn your unlinked mentions into links.

Brand 62

Brand Branding How To SEO 62

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. Can it be turned into a blog? For instance, The Body shop employes 17,000 people, Virgin Media 13,000 and B&Q 25,000?—?many

Retail 168

Retail Internal International Twitter 168

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. For Campaign of the Year, we had a great time working with our client Sutter Health to open their new CPMC hospital on Van Ness Avenue. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News. The technique is newsjacking.

Case Study 52

Case Study Television Video Pitching 52