Prohibition

OCTOBER 10, 2022

Including: Blogs. Social media content. You may find that reports or whitepapers are really useful to reach a more niche, technical audience. But social content may resonate more with a younger audience. But social content may resonate more with a younger audience. Whitepapers.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Prohibition

JULY 21, 2023

Here, we take a look at some of our, and the UK’s media, favourites. Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. The best part? million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Just as you would cite the source of a data point or credit a media outlet for breaking a piece of news, communications professionals need to be transparent when genAI has influenced their content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Just as you would cite the source of a data point or credit a media outlet for breaking a piece of news, communications professionals need to be transparent when genAI has influenced their content.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.

SEO 93

SEO Strategy Google Engineering 93

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. What do you guys think? What do you guys think? It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Now more than ever all of us — consumers, the news media — are looking for these feel-good stories that deliver joy and relevancy.

Brand 78

Brand Branding Consumer Storytelling 78

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage.

SEO 120

SEO Engineering Content Marketing Agency 120

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? Of course you do. Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. You need some quick wins. >>Related Read: How Can I Generate Blog and Email Subscribers?

Blogging 42

Blogging SEO Pinterest LinkedIn 42

The Hoffman Agency

JUNE 28, 2022

I reckon it’s rare to find a place that successfully balances pushing you to be your best while prioritizing the well-being of its employees. However, I’ve seen the people at Hoffman excel in this department by continuously checking in and rooting for one another. Don’t Get Hung up on the Little Things.”.

Storytelling 36

Storytelling Social Media Industry Employee 36

Journalistics

SEPTEMBER 9, 2021

I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros.

Tools 52

Tools Engineering Interviews Social Media 52

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. What does this mean for a business though and how do you find your thought leaders? Balance this with what you feel comfortable putting your brand stamp on.

Leadership 83

Leadership Print Training Radio 83

Barokas

OCTOBER 22, 2019

However, a good supervisor knows better than to tell you what you want to hear. Effective managers know how to praise their reports for valued contributions, but are likewise adept at identifying and effectively communicating areas of improvement. A valued partner? Follow-up . Communication is a two way street.

Construction 60

Construction Communications Agency Resources 60

Sword and the Script

AUGUST 17, 2019

Every now and again, someone will ask me, “Aren’t you giving away your secret sauce?”. When people understand what I’m doing and why they become better advocates for the purpose and value the service so much more. 1) Earned and branded media drive awareness and trust in B2B. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

MaccaPR

FEBRUARY 19, 2018

To sum up : the owner of a CrossFit Gym in North Carolina post ed sexualized images of his female customers ’ bodies on Instagram this past January , add ing degrading captions and emojis ridiculing their body parts. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

Bianchi Biz Blog

MAY 3, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. The most fun stories I’ve written are the ones that showcase how cars fit into real life, because those let you have a little fun. What story or stories are you most proud of?

Automotive 86

Automotive Meeting Media Pitching 86

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. In short, the technology can tell you if someone read a story you earned – and later visits your website – without a referral link in the article. Learn more: press release , blog post.

Industry 86

Industry Media Technology Employee 86

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. The way you handle onboarding will in many ways make or break a successful collaboration with an agency.

Agency 51

Agency Measurement Resources Report 51

Presspage

FEBRUARY 13, 2018

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. “The tasks that someone might complete when they come to a given page are not necessarily the first things that you see,” Hoffman says. . Here are a few tips: 1. Here’s why.

Mobile 74

Mobile Google Video Nonprofit 74

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. ” Here are 7 takeaways from some of this year’s #CMWorld sessions to help you fully commit to your content’s success. Deliver specific value.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

AUGUST 20, 2019

When we signed up for this gig, few (if any) of us came at it from an interest in statistics and math. Unfortunately, this new job requirement also adds hours to our weeks and/or months, pulling reports, trying to process data, and creating presentations that in many cases will be outdated by the time they are delivered. Custom Alerts.

Report 40

Report Marketing Analytics Data 40

PR in High Definition

MAY 23, 2018

But being so het up about trying something different and new, may mean we fail to deliver what our customers and audience are actually looking for. Just because it is the latest technology or the latest craze doesn’t necessarily mean it’s right for you. So, how can you make sure you’re truly offering value, not just a gimmick?

Marketing 69

Marketing Creativity Trends Education 69

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. We call these people change agents.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR in High Definition

MAY 23, 2018

But being so het up about trying something different and new, may mean we fail to deliver what our customers and audience are actually looking for. Just because it is the latest technology or the latest craze doesn’t necessarily mean it’s right for you. So, how can you make sure you’re truly offering value, not just a gimmick?

Marketing 48

Marketing Creativity Trends Education 48

Beyond PR

MAY 8, 2018

Before making an important decision in your life, who do you go to for advice? When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. It’s probably your partner, family member, or longtime friend.

Marketing 45

Marketing Trade Shows Local B2B 45

Beyond PR

NOVEMBER 3, 2016

As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. However, whether we like it or not, we also have another brand to worry about: our personal brand on the social web.

Brand 40

Brand Branding Twitter Reputation 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent.

Software 121

Software Technology Advertising Advertising 121

Prohibition

JUNE 13, 2022

However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Firstly – set up a Twitter ads account. Once you have set up your Twitter (or assuming you already have!) Once you have set up your Twitter (or assuming you already have!)

Advertising 62

Advertising Advertising Twitter Groups 62

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Do you want to do something about it? Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research.

Writing 114

Writing Social Media SEO Blogging 114

Rock the Status Quo

JULY 30, 2014

Giving up before they even begin. What end goal do you want to accomplish? What action do you want the reader or viewer to take? It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. What do you think is driving this?

Measurement 219

Measurement Customer Service Analytics Leadership 219

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success.

Measurement 119

Measurement Content Marketing Writing Infographics 119

NewsWhip

MAY 26, 2020

After ranking up a litany of industry awards and nominations in such a short period of time, we wanted to check in with Aubrey Quinn, Partner and Managing Director, to learn more. We have also invested in more services, including NewsWhip Spike, that really make us stand out when we deliver our business development presentations.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. The old cliché is true; you only get one chance to make a good first impression. When people sign up or subscribe, they should receive a welcome email from your business. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40