5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Positioning as champions of financial wellness Financial institutions can use PR to present themselves as allies in consumers’ financial health.

Consumer 78

Consumer Financial Ethics Banking 78

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Tools Technology Privacy 186

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. Is This AI? About MAICON.

Conference 77

Conference Case Study Marketing Analytics 77

Reputation Us

AUGUST 28, 2023

What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Question from moderator: “What technology will be most useful in the next five years?”

System 78

System Technology Banking Community 78

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Presentation: The 2020 JOTW Communications Survey. Blog: Code of PR Ethics?

Survey 121

Survey Communications Ethics Measurement 121

Deirdre Breakenridge

JULY 10, 2019

FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? What is the genesis of my passion project?

Ethics 177

Ethics Social Media Leadership Interviews 177

Bianchi Biz Blog

AUGUST 3, 2023

To help you get started, we offer the following template that is based on our research of current best practices: [Automotive Supplier Name] AI Policy This AI policy aims to establish guidelines and best practices for the responsible and ethical use of Artificial Intelligence within [Automotive Supplier Name].

Automotive 78

Automotive Policies Employee Corporate 78

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization. But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). We under no circumstance present the output of a genAI query to a client as final content. How we use it: with an eye toward our firm’s ethical standards. Compare this to the 4.5 Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). We under no circumstance present the output of a genAI query to a client as final content. How we use it: with an eye toward our firm’s ethical standards. Compare this to the 4.5 Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

PR in High Definition

DECEMBER 17, 2020

It’s fair to say that there’s a lot going on at the moment and it may be hard to keep up with the news – especially if you’re also trying to scour online for last-minute Christmas presents. British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn.

Ethics 62

Ethics Google Banking Radio 62

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

MARCH 6, 2020

So, he created a new one—one that rejected customary pillars like billable hours and requests for proposals and embraced transparency, technology, and talent. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI. All technology can be wielded for good or bad.

Ethics 52

Ethics Conference Technology Employee 52

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. Please consider the eight habits of a masterful public relations professional I present in the book. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

PR in High Definition

MAY 24, 2023

Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics. Thirdly, there are the ever-present fears around increased surveillance. Firstly, if the human input is not neutral then the AI-based decisions are susceptible to bias or inaccuracies.

Reputation 62

Reputation Tourism Creativity Television 62

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

PR in High Definition

JULY 22, 2019

In one, comedian Bill Hader impersonated Arnold Schwarzenegger on a talk show, while another presented an unknown actor pretending to be Mark Zuckerberg and defaming himself. For PR teams, all we can do is undertake proper due diligence and act in an ethical manner. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Mindful Marketing

NOVEMBER 6, 2021

Will even more complex and blended interaction, e.g., augmented reality, present new ways for predators to deceive and disadvantage vulnerable populations? ” Subscribe to Mindful Matters blog. Safety: Internet safety is already a perennial concern, especially for children. Learn more about the Mindful Matrix.

Facebook 73

Facebook Google Privacy Tools 73

PRSay

AUGUST 1, 2016

Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool. In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Census Bureau, by 2020, 36.5 percent of the U.S.

Resources 60

Resources Education Ethics Corporate 60

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. a) Integrity of the Profession.

Marketing 70

Marketing Ethics Interviews Meeting 70

Mindful Marketing

APRIL 4, 2019

Not as technologically savvy as those in the younger generations, many older folks are unsure if the supposed computer issues are real or how serious they may be. I also mentioned Mindful Marketing and the possibility of writing a piece related to the incident for the blog. ” Subscribe to Mindful Matters blog.

Banking 75

Banking Examples Print Ethics 75

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. And don’t miss a post: subscribe to this blog by email here. Technology certainly helps us understand data – that is slicing and dicing large database and rendering them in graphical form. If your PR firm is on auto-pilot, maybe it’s time to switch.

Marketing 60

Marketing Creativity B2B Ethics 60

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. This is a big plus here and it’s constantly updated.

Social Media 69

Social Media Media Resources Education 69

PR in High Definition

SEPTEMBER 27, 2021

For those lucky enough to have job security and the freedom and space to dream big, zooming out to see the bigger picture can present brilliant opportunities for improving growth and communications within your organisation. However, for many people, it was a challenge as industries ground to a halt or plans were cancelled completely.

Viral 62

Viral Crisis Industry Reputation 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. With more content being created than ever before, companies will have to ensure their ‘one source of truth’ is always present, no what story they tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Media bias and PR ethics. PR technology. Keep an eye on their webinar announcement for registration details. Sentiment around these questions suggests judicious use is well-advised.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it.

Publicity 39

Publicity Wikipedia System Community 39

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Bianchi Biz Blog

JUNE 14, 2023

’s strategic approach, Midwest work ethic and results-oriented determination. presents an exciting opportunity for PR and marketing executives in the business-to-business automotive and mobility supplier space. ’s CEO, Brad Kostka. Our discussions only reinforced my admiration for Roop & Co.’s

Mobile 74

Mobile Automotive Brand Branding 74