ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Video summaries of current blog posts are another way to ramp up video content. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. So, when they released their annual report, I was quick to bookmark it for careful review at a later date.

Report 76

Report Analysis Video Instagram 76

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Brand 195

Brand Branding How To Reputation 195

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Most of it is the exact same data you can get for free, and sometimes the reporting is LESS attractive.

Measurement 100

Measurement Analytics Google SEO 100

Onclusive

APRIL 5, 2018

Can I pull a report in seconds? Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews.

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

AUGUST 4, 2020

>>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 156

Media Relations Media Print Software 156

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Taking it to the next level of measuring RESULTS – specific outcomes such as revenue impact, new subscribers, website traffic and more. Even AVEs (advertising equivalencies).

Measurement 219

Measurement Customer Service Analytics Leadership 219

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. These people didn’t learn it from a blog. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Journalists and reporters crave data that they can use to report on your industry or trends at large. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. Data Fills the Funnel.

Data 106

Data Meeting Measurement Guidelines 106

Polaris

SEPTEMBER 18, 2015

With so much going for it, it’s no surprise that earlier this summer eMarketer reported Instagram engagement on both organic posts and paid ads is breaking all records compared to other platforms. Since Instagram isn’t typically used to share blog posts and other online content, we require different Instagram success metrics for the platform.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Newsfile

OCTOBER 24, 2023

USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency. However, somehow the news seems plagued with corporate scandals, regulatory fines and whistleblower reports. Try using the following methods. Ready to get your press release out there?

Communications 52

Communications How To Corporate Training 52

Cision

SEPTEMBER 21, 2016

You can also create email templates for common customer service inquiries, such as: Where’s my product? Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Make the most of your time with measurement. How do I return a product? I’m unsatisfied with my product.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Nielsen reported that 5.8 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Waxing UnLyrical

SEPTEMBER 17, 2023

Rather, I’m the victim of illegal activity despite already having security measures such as two-factor authentication in place (which, as far as I can tell, makes no darn difference on Facebook, because not ONCE in all of this was I asked to plug in the 2Fa code to proceed). So, I’m basically a Facebook pariah. What do you think?

Social Media 59

Social Media Facebook Media Internal 59

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Happy New Year.

Government 103

Government Education Print Ethics 103

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. If someone reports a finding from the study without looking a little deeper or thinking it through, it has the potential to spur TONS of incorrect information. Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. Robust analytics and reporting: In today’s media environment, it’s not enough to simply track mentions.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Robust analytics and reporting. 24/7/365 customer service. In today’s media environment, it’s not enough to simply track mentions.

How To 60

How To Media Analytics Television 60

Sword and the Script

DECEMBER 20, 2022

Next year, the application of AI will be more widely adopted by a larger pool of PRos and will further expand its use into content generation and recommendations, reporting and analytics, and real-time feedback for the end user.”. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. 10) Picks from the PR tech vendor blogs. What sort of data?

Internal 64

Internal International Data Media 64

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Chapman to blog about the Great Klout Plunge of 2011.

Community 53

Community Measurement System Customer Service 53

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Account-Based Reporting Software. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged.

Marketing 60

Marketing B2B Local Customer Service 60

The Resolution Blog

MAY 7, 2019

Can I take a set of scores about a game last night and automate a basic report? This could really solve some of the measurement issues that PR has had over the years. It feels like machine learning might be something you’d use to measure results over a long period of time rather than a short campaign, right? Will it long term?

Technology 120

Technology Analysis Data Tools 120

Critical Mention

APRIL 8, 2018

With a small yearly investment in media monitoring for your brand, you can get instant access to uncovering information that you never knew was available to you, including social analytics, insights, real-time media coverage, and reports. Track, monitoring and identify industry trends. Increased lead generation. Excellent blogger outreach.

Media 64

Media Software Leadership Customer Service 64

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey.

Social Media 60

Social Media Strategy Media Survey 60