The Proactive Report

FEBRUARY 17, 2023

If your brand is not found online, your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

5W PR

JANUARY 19, 2023

We often talk about marketing strategies for conversion, the bottom of the purchasing funnel. Finding a balance between top of funnel and bottom of funnel content A lot of companies spent time and effort creating high-quality content for the middle and the ending stages of the buying journey for their customers.

Brand 88

Brand Branding Consumer Company 88

5W PR

SEPTEMBER 13, 2023

By understanding the audience, selecting appropriate channels, and maintaining consistent messaging, businesses can create a seamless experience for consumers across their digital journey. Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results.

Brand 78

Brand Branding Media Resources 78

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

5W PR

SEPTEMBER 27, 2023

They help brands connect with their target audience in an authentic and engaging way. Seek influencers whose content reflects a genuine interest in skincare, aligned with the brand’s offerings. Seek influencers whose content reflects a genuine interest in skincare, aligned with the brand’s offerings.

Brand 78

Brand Branding How To Analytics 78

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

DECEMBER 10, 2020

Because of this, knowing how earned, owned and newswire content drives actual business outcomes has become a necessity rather than a luxury. Many of the most successful communications teams leverage a data science company in order to do the job of connecting content with business outcomes. Sometimes that’s easier said than done.

Media 195

Media Software Analytics Measurement 195

PR 20/20

FEBRUARY 20, 2023

If your marketing strategy only focuses on your current customers to spread the word on your behalf (or if you have no marketing strategy), then you’re likely missing out on a huge, untapped opportunity to increase sales. Word-of-mouth marketing gives someone else the narrative Sure, your customers are your greatest advocates.

Strategy 84

Strategy Marketing Case Study Study 84

5W PR

MARCH 4, 2022

Inbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging. These elements draw customers to a business instead of making businesses pursue them aggressively.

Strategy 88

Strategy Marketing Survey Consumer 88

5W PR

AUGUST 31, 2023

Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression. That means thinking about the potential customers, their preferences, values, and lifestyles.

Brand 78

Brand Branding How To Advertising 78

The Proactive Report

JUNE 18, 2021

It does this with great content, brand stories and by building trust. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. And we had fun. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Presspage

MAY 31, 2023

However, many communications teams struggle to navigate this landscape, often compromising their ability to forge deeper connections with their stakeholders. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

NOVEMBER 17, 2023

Visually pleasing content has become the centre of online engagement in recent years, with businesses striving for engagement through curated visual feeds. Also remember it’s important to keep in mind who you’re targeting, and that you understand the type of content you should be posting and where.

Social Media 62

Social Media Media B2C Instagram 62

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. But your editorial calendar could and should change even if your overall strategy does not change much over time. They tend to think of their calendar as a set-it-and-forget-it kind of thing. Get more people involved.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Shift Communications

DECEMBER 6, 2022

Customers, investors and partners overwhelmingly do business with the people they know, are inspired by and have earned their trust over time. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. At that point, hopefully , you convert your readers to your customers.

SEO 118

SEO Strategy Brand Branding 118

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Brand Branding Trade Shows 136

PR 20/20

JANUARY 23, 2023

A website is your digital front door to building credibility, attracting potential customers, and generating revenue. And a well-optimized, easy-to-navigate website is more important than ever because the buyer’s journey has gone digital. Y our website is your most important marketing and sales asset. It’s true. The horror, I get it!

Mobile 72

Mobile Case Study Google SEO 72

Burrelles Fresh Ideas

DECEMBER 5, 2023

Outdated communication tools hinder the flow of information and make it challenging for employees to stay connected. In the dynamic landscape of modern workplaces, effective internal communication is paramount. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 95

Internal International Communications Employee 95

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Values: Weber Shandwick’s core values involve bringing attention to companies through engagement, finding empathy and understanding in order to maintain respect, gathering a variety of perspectives to raise inclusion and delivering content that is always truthful.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A strong video marketing strategy will help your brand tap into new, previously unengaged audiences and unlock real potential for your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Onclusive

AUGUST 30, 2017

Today, customers are able to remove information and communication that they find of little value or annoying with near surgical precision. To connect with today’s savvy customers, you must seamlessly and unobtrusively join their stream of information. So how can a PR department stand out and get C-level buy-in?

Tools 170

Tools eBook System Data 170

PR 20/20

SEPTEMBER 16, 2020

And now, it’s also why we put together a comprehensive GamePlan packed with strategies and activities to fully activate a HubSpot portal. (If You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success.

Strategy 72

Strategy Marketing Data Software 72

Prohibition

MARCH 10, 2023

For content, video marketing is king. In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive. Attention grabbing video content attention grab, facebook video strategy, facebook video viewers Facebook videos now auto play for users.

Facebook 62

Facebook Video How To Mobile 62

Sword and the Script

NOVEMBER 12, 2016

Personas are useful tools to understand customer motivation in order to better influence buying behavior. Personas are useful tools to understand customer motivation in order to better influence buying behavior. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%).

B2B 114

B2B Marketing How To Survey 114

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Try not to blatantly sell them your product or service, as that approach can turn potential customers off, especially early in the buyer’s journey. Put a name to a face.

Marketing 75

Marketing eBook Case Study Measurement 75

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. Shaking up your routine with new content can help shape a more innovative mindful landscape.

Creativity 98

Creativity Publicity How To Policies 98

Critical Mention

MARCH 13, 2019

Q: As a renowned keynote speaker and author, what first sparked your interest in sales and what was your journey to get to where you are now? Q: As a renowned keynote speaker and author, what first sparked your interest in sales and what was your journey to get to where you are now? Anthony: I was never really interested in sales.

Interviews 65

Interviews B2B Measurement Blogging 65

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Try not to blatantly sell them your product or service, as that approach can turn potential customers off, especially early in the buyer’s journey. Put a name to a face.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Try not to blatantly sell them your product or service, as that approach can turn potential customers off, especially early in the buyer’s journey. Put a name to a face.

Marketing 60

Marketing eBook Case Study Measurement 60

Konnect Agency

NOVEMBER 24, 2020

Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Podcasts are also a great way to help build your credibility, make connections, and generate amazing content!

SEO 52

SEO YouTube Instagram Reputation 52

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

AUGUST 21, 2018

In that time, she’s overseen “the go-to-market strategy, rebranded the company, and pivoted the organization from a purely outbound sales model to a 75%+ inbound marketing-driven model.”. A brand can’t be neglected; it’s the first interaction a potential customer has with you and can determine if they move forward in the sales process.

Marketing 64

Marketing Data Interviews Agency 64