Shift Communications

JANUARY 24, 2024

However, their niche positioning was preventing them from tapping into a large sum of potential buyers in the drinkware category. Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market.

Consumer 78

Consumer Strategy Marketing Viral 78

Cision

AUGUST 10, 2016

It sometimes feels like all you do is create blog posts, e-books and social media updates. That e-book you wrote on 10 ways to save money? You can turn that into 10 blog posts, a slew of social media updates and even Part Two of the e-book. Content is moving at the speed of light these days. Don’t despair, friend.

Analytics 120

Analytics Google Energy Writing 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Are there rumors of a merger in your category?

Leadership 149

Leadership B2B Tools Conference 149

Doctor Spin

JANUARY 3, 2024

The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The book provides insights into how to craft and implement a strategy, emphasizing the need for clear thinking, insightful diagnosis, and decisive actions. “A 3 Rumelt, R.

Strategy 52

Strategy eBook Policies Leadership 52

Onclusive

NOVEMBER 8, 2017

At the beginning of the high tech boom, there were early adopters who were unafraid of entering into a new category. When it comes to investing in the adoption of technology in a new category, they say,] ‘I think this will be right to do at some point, but I don’t know when. However, most people are pragmatists or conservatives.

Communications 170

Communications Marketing Enterprise Case Study 170

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Influence” tends to be jammed into one big category when in fact, it’s nuanced.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 8, 2015

In the “ LiSTEN: 5 Social Audiences You Can’t Ignore ” e-book, social media influencer Jay Baer, along with Neil Schaffer, Mark Schaefer, Scott Stratten and Jeff Bullas, delves into why brands need to listen to their audiences and the benefits that can come from paying attention. Q: What tactics help to make a campaign go viral?

Viral 120

Viral Nonprofit Software Social Media 120

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

ZudePR

FEBRUARY 26, 2019

RESET, as it looks on Amazon UK today (insert “Early Retirement Plan” after “Unconventional” for the full book title). Was it really six months ago to th is day that I self-published my first book? RESET has been featured on more than 40 blogs, including Monevator and The Escape Artist.

Financial 99

Financial Meeting Community Digital PR 99

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. Top ways to work with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Blogs, Books, and Podcasts. Take advantage of self-directed learning with blogs, books and podcasts in your areas of interest. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. You can decide how what order these will be displayed in, and which categories of links are displayed. I love how, when you click on an image, it starts the slideshow right on your blog!

Blogging 81

Blogging Facebook Twitter Measurement 81

5W PR

APRIL 26, 2021

In writing about employee engagement in his book, “The New ROI,” author and strategic valuation consultant Dave Bookbinder said it wasn’t “just an HR thing – it’s a finance, accounting and valuation thing.”. The post Good Corporate Culture Moves Everyone Forward appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Corporate 88

Corporate Employee B2C Internal 88

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Burrelles Fresh Ideas

MARCH 19, 2024

According to travel booking firm Get Your Guide , 90% of US travelers prioritize “experiencing a destination as locals do,” while 62% believe a trip is incomplete without delving into the local culture.

Travel 90

Travel Trends Tourism Transportation 90

Stephen Waddington

NOVEMBER 21, 2017

CIPR70: crowdsourced book. I’m editing a book for the CIPR’s 70 th anniversary in 2018. The book will go into production in March for publication in the summer. Vuelio blog awards. We’re heading to the Vuelio blog awards on Friday evening in London. Around half of the essays have been commissioned.

Local 61

Local Twitter Blogging Social Media 61

Cision

AUGUST 12, 2015

To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. Some Apps Miss the Target.

Travel 120

Travel Technology Consumer Hotels 120

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Cision

JANUARY 29, 2016

In this post, Joe responds to the remaining questions and provides readers with more of his expert insight: Q: What seems to be the “ideal” length for blog posts? Q: What’s the most profitable channel for your books: Amazon (or similar channel) or seminars/workshops/your website? 1,000 words?

Content Marketing 120

Content Marketing Education Retail Government 120

MaccaPR

JANUARY 29, 2021

My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.” It’s your unique perspective on your content niche, which creates an opportunity for you to lead and, ultimately, own the category. You are simply renting them. Joe Pulizzi.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. The platform was made for influencer marketing, with subject matters like #BookTok perfect for brands like Barnes & Nobles or Book of the Month. It’s best for categories such as fashion, wedding planning and interior design.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Here we go….

Software 100

Software Reddit Marketing Survey 100

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. Her top-ranked blog, wiredPRworks.com, launched in 2006. Why would anyone want 10 ways?

LinkedIn 52

LinkedIn How To B2B Social Media 52

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

JANUARY 22, 2019

He transformed that appreciation into his own digital agency business, and even a few books. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 1) Why did you write your book? But one example I use in my book is Nike.

Brand 77

Brand Branding Banking Consumer 77

wiredPRworks

JULY 1, 2022

Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Use bullets to make your main points. Cover Every Position for Maximum Exposure.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68