ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. A subreddit upended the stock market, and Bitcoin almost got to the moon. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Technology and media layoffs and a slowdown in private equity funding are also having an impact. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like.

Agency 98

Agency Publicity Marketing Banking 98

Shift Communications

SEPTEMBER 13, 2017

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?

Banking 79

Banking Financial Advertising Advertising 79

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

Allies are like money in the bank, and like wealth, they take time to accumulate. Then, we can prioritize amplification of prestige earned media results in channels like paid social media or in direct marketing. Clearly, technology offers a huge opportunity but it can be overwhelming. Most importantly, stay the course.

Trends 203

Trends How To Ethics Reputation 203

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. How hackers access your bank account?

Pitching 100

Pitching Real Estate Banking How To 100

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Technology helps it scale. PR generates influence. PR is (nearly) immune to ad blocking. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203

Tools Web Banking Wikipedia 203

Mindful Marketing

NOVEMBER 20, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. Shipping companies have had to navigate record-high fuel prices.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Company 120

Company Banking Education B2C 120

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” –Hope for technology to be ethical.

System 78

System Technology Banking Community 78

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? The promise of continuity already has people cheering.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

PR in High Definition

MAY 31, 2022

A growing number of startups are applying AI technology alongside established logistics firms to help businesses ease supply concerns. As the power of AI innovation grows, so do the legal restrictions within the technology sector. But what if AI innovation could offer the solution? Dialling back the power of big tech.

Technology 62

Technology Banking Government Crisis 62

Sword and the Script

MARCH 5, 2024

Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’” Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Software 132

Software B2B Pitching Data 132

Flack's Revenge

APRIL 7, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Ryan Connors , Century Bank.

Tools 120

Tools Banking Technology Social Media 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. marketers so much, but in today’s digital environment, everyone is impacted. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs.

Trends 157

Trends Privacy Data Reputation 157

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. And so email is the focus for this week’s Unscripted Marketing links (UML). 1) Email Remains a Top Marketing Channel. 11 Simple Ways for PR to Score Content Marketing Points.

Marketing 114

Marketing Pitching Survey Study 114

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals.

Technology 177

Technology Comparison Case Study Privacy 177

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

Stern + Associates

NOVEMBER 28, 2023

In addition to ensuring employees are content, Dunn shows that businesses spanning a wide variety of sectors can take an active role in boosting customer happiness as well: financial advisors, banks and credit unions can give customers guidance on practical ways to invest and spend their money that will bring the most joy.

Employee 118

Employee Financial Resources Construction 118

Flack's Revenge

MARCH 28, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Ryan Connors , Century Bank.

Tools 120

Tools Banking Technology Social Media 120

Stern + Associates

MARCH 3, 2023

This was a crucial event because Roosevelt, taking office at the height of the Great Depression, amid mass bank failure, home and farm foreclosures and an unemployment rate of about 25%, went on to change the country – and later the world – in ways unprecedented since at least the aftermath of the Civil War.

Communications 107

Communications How To Banking Government 107

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% For the original blog, please visit here. million users TikTok : 1.64

Radio 64

Radio Pinterest Television Government 64

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. Methodology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. About Growing Social Now. Let’s Connect!

Financial 52

Financial Social Media Banking Media 52

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

How To 145

How To Content Marketing Banking Advertising 145

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Technology and computing. Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. For example, in the U.K.,

Internal 100

Internal International Banking Financial 100

Flack's Revenge

APRIL 18, 2016

A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. Also, I thank the great panel that assisted with my influencer marketing session: Lina Roque , CA Technologies (congrats for winning a Social Guru award!),

Tools 120

Tools Banking Social Media Technology 120

Stephen Waddington

APRIL 13, 2022

The actual number accounting for independent food banks is likely to be double. If you’re increasing salaries by five percent in a market where inflation is six percent the impact in real terms is a salary cut. The heat must come out of the employment market however salaries rarely ever go down. A record 2.5

Energy 131

Energy Government Crisis Policies 131

PR in High Definition

JULY 27, 2023

There were always parallels that could be drawn between Elon Musk and Tony Stark – a controversial and eccentric billionaire living in a remote part of the world conjuring up futuristic technologies to spread to the masses. These apps bring everything into one place combining communications, banking, retail and more.

Twitter 62

Twitter Reputation Banking Retail 62

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. They may in fact have the decisiveness to spend marketing or R&D where it matters.

Technology 81

Technology Company Analytics Writing 81