Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Business Wire

JUNE 22, 2017

now and find out how to better protect yourself against unwanted investor relations disruptions. One of the most important elements of an IR site is the internal workflow that makes it function, identifying how an investor relations team can efficiently prepare, publish, and protect required content. She holds a B.A.

Financial 159

Financial Web Banking Internal 159

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

NOVEMBER 24, 2014

The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. When I look at the spike of retweets that occurred on November 10, I found that it was relating to a piece of real-time news that I had retweeted. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 244

Mobile SEO Web Journalism 244

Solo PR Pro

NOVEMBER 6, 2018

Whether it is your first client, or you are a seasoned professional, how you onboard a client sets the stage for your engagement. You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. Housekeeping. Is there a set payment schedule?

How To 49

How To Trade Shows Meeting Product Launch 49

Stephen Waddington

JULY 26, 2017

The layout is simple, consisting of a large table and bank of screens. Real time monitoring enables us to handle community management, and manage performance and measurement. The post How to build a newsroom or press office for the modern media environment appeared first on Stephen Waddington. I’ve love to help.

How To 84

How To Reddit Media Pitching 84

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Communications Conversations

JUNE 6, 2017

US Bank has a new CEO. And, it’s measurable. In case you haven’t been reading the Star Tribune business section lately, there’s been a rash of CEO turnover in town. General Mills has a new CEO. Patterson Dental (client) just ousted its CEO. That’s a lot of CEO transition in one market. It’s easier.

Employee 60

Employee How To Survey LinkedIn 60

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Shift Communications

AUGUST 10, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. How To Choose A Chaotic Strategy. Don’t aim to have the major influencer alone support your brand; in fact, don’t even bank on influencers alone. Christopher S.

Strategy 60

Strategy How To Transportation SEO 60

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. The Bank of Montreal uses bullets to list its financial highlights rather than a table.

Examples 52

Examples Company Financial Brand 52

Bianchi Biz Blog

MARCH 4, 2021

The research analysts used a variety of research methods and developed a proprietary analysis method, GEM ASSAY , which uses data along with quality-evaluation criteria such as comprehensibility, transparency, measurability, comparability, timeliness, adequacy and reliability. and ASX-50 member Westpac Banking Corporation (47 pts.)

Report 87

Report Company Financial Study 87

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Solo PR Pro

OCTOBER 8, 2019

Measurement. Based on your goals, establish key metrics that will be tracked to measure your success. There are many affordable options for both tools and you don’t have to break the bank. You don’t have to become a videographer, but it is critical to learn how to incorporate it into your public relations strategies.

Video 55

Video Marketing Banking Strategy 55

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Gina Luttrell (@GinaLuttrell) October 9, 2017.

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Techalone can’t solve the measurement issue. standingdog A1: not just budget – sometimes time is the more expensive resource.

Measurement 86

Measurement Airlines Banking Twitter 86

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Measurement! That is the universal language that connects our outcomes with client expectations.

Measurement 65

Measurement Course LinkedIn Banking 65

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? How to measure success in digital marketing campaigns. How to avoid the biggest digital marketing mistakes. How to stay ahead of the curve. Digital Marketers Sound Off Highlights. Tips to improve digital marketing.

Marketing 45

Marketing Insurance Insurance B2C 45

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? Find out how with Cision’s free tip sheet! For the largest banks, the reputational damage from the financial crisis could take a generation to repair. I was hooked immediately. What are some of the biggest PR challenges financial companies face?

Newspapers 120

Newspapers Financial Crisis System 120

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” The next problem is establishing validity; how could we ever calculate the value of t=1 if the organisation never made those PR investments?

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Onclusive

SEPTEMBER 17, 2018

Data science and digital media are transforming the way companies tell stories and how they measure success. Each tactic is measured by metrics that tie back to provide revenue indicators and accelerate funnel activities that impact the bottom line. Network with senior marketing and communications professionals.

Conference 30

Conference Data Storytelling Banking 30

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Here’s how to change that. 6) How to Get the B2B Marketing Persona Right [UML]. That is a substantial amount of digital time. You might be doing it wrong.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Waxing UnLyrical

JUNE 17, 2016

And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. I was struck by how, at this conference, very little of the relevant discussion was around what PR “should” and “shouldn’t” be tasked with.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JULY 11, 2016

Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray. ” asks Heather Whaling in this post.

Report 40

Report Banking Measurement Digital PR 40

Waxing UnLyrical

JUNE 24, 2016

Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure.

Measurement 42

Measurement Analysis Banking Internal 42

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. And, if you will promise consumers quick delivery and convenience, now is the time to ensure that operational and technical measures are in place to support a potential increase in traffic. The early bird gets the worm.

Trends 52

Trends Retail Consumer Banking 52

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Critical Mention

MARCH 27, 2019

Businesses that appeal to wider audiences but also cater to specific niches need to learn how to use email effectively if they want to stay top of mind. Real-time social media monitoring is essential in measuring your content strategy. Prizes don’t have to break the bank. Observe and interact with your audience.

Strategy 61

Strategy Marketing SEO Social Media 61