Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Gina Luttrell (@GinaLuttrell) October 9, 2017.

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Measurement! That is the universal language that connects our outcomes with client expectations.

Measurement 65

Measurement Course LinkedIn Banking 65

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Do you know how to measure your social ROI? Find out how with Cision’s free tip sheet! I was hooked immediately.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Even if you pay for advertising space or promotion, business communications today is a loop. Here’s how to change that. Think press releases are dead?

Blogging 106

Blogging Content Marketing B2B Social Media 106

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. Introduce yourself – who are you and what do you do? Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Advertising 40

Advertising Advertising Course Training 40

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. And, if you will promise consumers quick delivery and convenience, now is the time to ensure that operational and technical measures are in place to support a potential increase in traffic. The early bird gets the worm.

Trends 52

Trends Retail Consumer Banking 52

Waxing UnLyrical

JUNE 17, 2016

And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. I was struck by how, at this conference, very little of the relevant discussion was around what PR “should” and “shouldn’t” be tasked with.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. PR Crossroads: Four Ways to Navigate Measurement in the Future. One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

MAY 11, 2016

Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. I’ve seen how it can establish trust early on in a client relationship, spike sales overnight and lead to valuable partnerships. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. I see a lot more pros looking at a multitude of tactics, and how they can play well together ( Matt’s post on Snapchat from Wednesday is a great example of that). Which is great. Click To Tweet.

Communications 40

Communications Conference eBook Facebook 40

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020. 10) A pullback on PPC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. How does client research inform marketing strategy? How important is client research? Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prohibition

DECEMBER 13, 2022

This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

APRIL 11, 2016

Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

Marketing 40

Marketing Guidelines Community Banking 40

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. How does that work? Most online publications have cookies and pixels on the site to track users. What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 12, 2017

All that said – here’s what I’m experiencing and plan to focus more in 2018: more time spent on how to extract value from my subscribed audience. Sales is driven and measured by one metric, closed business – revenue. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Konnect Agency

MAY 15, 2020

Secondly, consider building a large bank of content before launching a TikTok channel to ensure that once users navigate to your page, they are inclined to watch and hopefully follow the account upon discovery. While there are many approaches that brands can take on TikTok, it’s important to always keep in mind a few things. Paid Content.

Viral 52

Viral Video Social Media Creativity 52

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169