Cision

JANUARY 25, 2016

At his recent Cision webinar, “ 6 Steps to Developing a Content-First Marketing Strategy ,” Joe Pulizzi outlined the reasons why brands aren’t reaching their audiences, what to focus on when creating content and how to design a strategy to reach goals. One day Andy bought a few chickens at a local farmer’s market. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Stephen Waddington

DECEMBER 11, 2018

More people than ever before in the UK are expected to use food banks this Christmas. If you add independent foodbanks such as the Bay Foodbank local to me in North Tyneside you can double the numbers. One in six people referred to their food banks is in work. How to help Here’s a really simple way in which you can help.

Banking 60

Banking Local Crisis Government 60

Stephen Waddington

FEBRUARY 21, 2022

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. It was initially devised as a local initiative, creating face-to-face meetings between CHD Living residents and volunteers.

Publicity 131

Publicity Case Study Local Public Affairs 131

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. A quick example of how I use this feature. One of my clients is a bank with branches scattered all over Arizona. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. A quick example of how I use this feature. One of my clients is a bank with branches scattered all over Arizona. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Solo PR Pro

APRIL 5, 2016

Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. Don’t forget your home office deductions – Be sure to keep in mind home office deductions and how you can get the maximum benefit from them (e.g., the federal income tax is likely the largest tax obligation but not the only one.

How To 40

How To Small Business Banking Resources 40

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. How did Scott’s team keep the state’s tourism afloat? Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

PR in High Definition

MAY 31, 2016

Is the key competitor in that market founded by someone local? You’re better off having a small retainer in each country you have a presence in, even if it means banking some of the time for when you need it. Bank holidays can have a big impact on a PR plan because it isn’t as simple as just ruling out a particular date in the PR plan.

Banking 48

Banking Local Examples Twitter 48

Stern + Associates

OCTOBER 5, 2023

Visibly propelled by a relentless passion for China, its people and its past, she ventures under the hood of its operations, focusing keenly on the pivotal role of local governments and their cascading effects on global economics. With her guidance, leaders don’t just learn about China – they learn how to think about China.

Strategy 97

Strategy Government Policies Groups 97

Communications Conversations

JUNE 5, 2015

Just like having the emotional intelligence of ‘reading a room’ at work, knowing how to adjust your family’s day on-the-fly will make everyone happy. The Wharton professor describes how to perform well in all domains of your life – work, home, community and self. Susan Beatty, external communications manager, U.S.

How To 60

How To Meeting Local Google 60

Solo PR Pro

JANUARY 14, 2020

You know how to do your job, but what don’t you know about running a business? Know How to Find Business. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. Bank six months of savings before you jump.

Insurance 110

Insurance Insurance Banking Groups 110

Mark My Words

APRIL 26, 2022

Like somehow they were taking references from The Crown rather than the modern handbook of how to look contemporary and future-thinking and not being anachronistic,” he added. “If The Land Rover shots of the couple “looked straight out of the 1950s. Buckingham Palace has not elaborated on the reasons for the postponement.

Handbook 60

Handbook Tourism Government Exercises 60

Communications Conversations

JUNE 14, 2017

The topic: How to bolster your brand leading up to, and during the (fill in name for whatever it is the NFL allows us to call this thing publicly now) next February. How will they find a coffee shop to visit? Or, the best local restaurant to hit up? We held our first event last week at Bellmont Partners headquarters in Edina.

Company 60

Company Brand Branding Local 60

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Find out how with Cision’s free tip sheet! I’ve always been a news junkie and loved to write since I was a little kid.

Newspapers 120

Newspapers Financial Crisis System 120

Solo PR Pro

FEBRUARY 25, 2021

This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. They also taught me how to approach agency partnerships moving forward, so I never relive that nightmare again.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 93

Banking Content Marketing Examples Industry 93

Bianchi Biz Blog

MARCH 4, 2021

and ASX-50 member Westpac Banking Corporation (47 pts.) Without transparent reporting, investors and others don’t know how to gauge a corporation’s work on environmental, social and governance issues. Among the Top 10 companies, the three EURO STOXX companies Inditex (53 pts.), Santander (51 pts.) and BASF (49 pts.)

Report 87

Report Company Financial Study 87

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Communications Conversations

NOVEMBER 12, 2018

Or, people from random locales that I’ve never met before and have few connections in common. Do you work in sales, investment banking or real estate? The real trick is this: Figuring out how to not turn down what could be a serendipitious connection. If yes, that’s an easy yes. Easy and hard “no.”

LinkedIn 68

LinkedIn Real Estate Banking Meeting 68

Waxing UnLyrical

OCTOBER 10, 2012

What’s really in that liquid that’s seeping into the local water supply? (My My first media call at one company was from a local reporter wanting to know if we were still dumping gunk into the stream behind one of our facilities…We weren’t. Stopped two years before. Image: UW Digital Collections via Flickr, CC2.0.

Publicity 92

Publicity Ethics Nonprofit Local 92

Waxing UnLyrical

AUGUST 6, 2014

I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. How do they do that?”. In closing, a tip of the hat to Professor Bob Hill Anderson, who took the time to show a budding lay about how to truly enjoy life…and Kahlil Gibran!). Image: Alan via Flickr, CC 2.0.

Nonprofit 85

Nonprofit Banking Writing Government 85

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Maxim Behar

APRIL 11, 2024

It might take generations, but I'm confident that those living in Milan, Vienna, Frankfurt, or our beloved Berlin – where we'll gather on April 13th – will eventually adopt a similar outlook, just as the locals do. This is how you contribute the most. So, on April 13th in Berlin, we'll learn together how to find happiness in Bulgaria.

Television 59

Television System Interviews Travel 59

Ethical Voices

JANUARY 23, 2023

The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. It’s just how to be a good citizen, a good neighbor, a good friend, a good family member, a good partner, a good spouse acts. Al Golin talked about the trust bank.

Ethics 76

Ethics Publicity Education Reputation 76

PR in High Definition

OCTOBER 26, 2020

Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. How to get to grips with cancel culture.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

OCTOBER 13, 2015

So, I thought I’d share seven ideas for how community relations folks can work to squeeze a bit more out of their social involvement, while driving toward some of those key goals we talked about above: #1: What about allowing employee volunteers to “takeover” your corporate Instagram account for the day during volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

Stephen Waddington

JANUARY 3, 2019

The unlikely pairing fall between the cracks of the welfare state and become reliant on food banks for basic groceries. How to help If you’ve watched I, Daniel Blake and want to help tackle the issue there’s a really simple way in which you can help in your own community. I challenge you to watch the film and not be moved to action.

Local 92

Local Community Film Government 92

Waxing UnLyrical

APRIL 8, 2016

But as we started coming into the modern age of communication and fundraising, it found itself at more and more of a disadvantage vis-à-vis other national animal welfare organizations, as well as local/regional ones (because most people have no idea that their local SPCA is not officially affiliated with the A).

Community 40

Community Creativity Local Banking 40

Communications Conversations

APRIL 28, 2015

I think there should now be college classes about how to send emails correctly, because it’s things like that that make internships so valuable. The way she has handled herself throughout this press tour has been genius, and she and her post-gym outfits are going to be laughing all the way to the bank. Spyhouse Uptown for real work.

Writing 60

Writing Banking Blogging Meeting 60

Waxing UnLyrical

MAY 11, 2016

Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. I’ve seen how it can establish trust early on in a client relationship, spike sales overnight and lead to valuable partnerships. It’s also just plain sexy.

Media Relations 40

Media Relations Media Measurement Conference 40

Bad Pitch Blog

FEBRUARY 26, 2009

Meanwhile, some enterprising projects have figured out how to keep their heads above water and even prosper in some cases despite experiencing these bleakest of times by making the ( official ) recession seem almost cool. A great example of the general mopiness of society today is found on television. Who doesn’t love fresh baked, right?) (Do

Insurance 40

Insurance Insurance Enterprise Television 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Beyond internships or mentoring, it’s critical that we figure out how to support students coming out of college so they’re well-prepared to be the integrated comms pros we want/need in our industry.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

JUNE 13, 2017

Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Once you’ve done the legwork to understand your audience’s needs and how to speak to them, it’s time to think about your own goals for that piece of content.

Blogging 215

Blogging Company Engineering Airlines 215

Burrelles Fresh Ideas

JUNE 13, 2023

Related: Why Combining Content Marketing and PR is a Smart Move — and how to do it successfully Tip 5: Engage in community involvement and partnerships Building a solid public relations strategy doesn’t always require deep pockets. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

SEPTEMBER 16, 2014

It’s almost always asked innocently, like, "We just won this prestigious award for doing really good work, but we don’t know how to word the press release. Every once in a great while, a client will ask our Minneapolis PR agency to "spin" some topic for his or her company. Can you put your spin on it?".

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Bad Pitch Blog

FEBRUARY 12, 2006

Finally, New Yorkers can get real insight into how to succeed in an extremely competitive town.” local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past? and unknown ? New York business personalities.

Pitching 40

Pitching Real Estate Government Writing 40