Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. How did Scott’s team keep the state’s tourism afloat? Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Find out how with Cision’s free tip sheet! In your more than 20 years of experience, how has PR changed?

Newspapers 120

Newspapers Financial Crisis System 120

Solo PR Pro

APRIL 5, 2016

How should I pay myself (e.g., sole proprietorship, corporation, etc.)? Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. Don’t forget your home office deductions – Be sure to keep in mind home office deductions and how you can get the maximum benefit from them (e.g.,

How To 40

How To Small Business Banking Resources 40

Solo PR Pro

FEBRUARY 25, 2021

This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. They also taught me how to approach agency partnerships moving forward, so I never relive that nightmare again.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Waxing UnLyrical

AUGUST 6, 2014

I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. How do they do that?”. In closing, a tip of the hat to Professor Bob Hill Anderson, who took the time to show a budding lay about how to truly enjoy life…and Kahlil Gibran!). Image: Alan via Flickr, CC 2.0.

Nonprofit 85

Nonprofit Banking Writing Government 85

Waxing UnLyrical

OCTOBER 10, 2012

What’s really in that liquid that’s seeping into the local water supply? (My My first media call at one company was from a local reporter wanting to know if we were still dumping gunk into the stream behind one of our facilities…We weren’t. Stopped two years before. Image: UW Digital Collections via Flickr, CC2.0.

Publicity 92

Publicity Ethics Nonprofit Local 92

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Waxing UnLyrical

APRIL 8, 2016

But as we started coming into the modern age of communication and fundraising, it found itself at more and more of a disadvantage vis-à-vis other national animal welfare organizations, as well as local/regional ones (because most people have no idea that their local SPCA is not officially affiliated with the A).

Community 40

Community Creativity Local Banking 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

MaccaPR

SEPTEMBER 16, 2014

It’s almost always asked innocently, like, "We just won this prestigious award for doing really good work, but we don’t know how to word the press release. In fact, they do everything within their power to tell a client’s story factually and advise clients to always tell the truth, no matter how difficult it may be.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. AI will recommend who to engage with and how to best connect with them in the most human manner!

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

APRIL 2, 2016

The Master Course obviously has much greater detail on how to build out the Framework. How does our content serve a purpose? How does it help our audiences? Do we know how to apply smart SEO (search engine optimization) to the content we generate? Do you see how smart and engaging the content is? serves a purpose.

Strategy 40

Strategy Case Study Community Creativity 40