PR in High Definition

MAY 31, 2016

Is the key competitor in that market founded by someone local? If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. You’re better off having a small retainer in each country you have a presence in, even if it means banking some of the time for when you need it. Your local talent.

Banking 48

Banking Local Examples Twitter 48

Communications Conversations

JUNE 14, 2017

The topic: How to bolster your brand leading up to, and during the (fill in name for whatever it is the NFL allows us to call this thing publicly now) next February. How will they find a coffee shop to visit? Or, the best local restaurant to hit up? 4–Get creative with the “Bold North” theme.

Company 60

Company Brand Branding Local 60

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Waxing UnLyrical

APRIL 8, 2016

That is where, and how, you will become influential. Creativity begets attention, which begets influence. That was part of the reason I was hired in 2006, along with two other extremely talented and creative PR professionals; to make over the organization’s PR function. Takeaway: Find what fuels your soul, and do that.

Community 40

Community Creativity Local Banking 40

Waxing UnLyrical

MAY 11, 2016

Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. I’ve seen how it can establish trust early on in a client relationship, spike sales overnight and lead to valuable partnerships. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Local news and indy journalism more trusted. “I Work smarter – not harder!

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. loyal customers) to be part of their narrative.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

Film 40

Film Creativity Newspapers Internal 40

Waxing UnLyrical

DECEMBER 9, 2010

We read about viral videos from Steve Garfield’s how-to guide, Get Seen , and knew these had to be engaging, compelling, relevant to the audience, and of course, have good quality. The only problem was figuring out how to show the words on the iPad without a glare. in Communication program. And of course, it worked.

Video 87

Video Facebook Twitter Viral 87

PR Fuel

OCTOBER 30, 2018

At least, they can if you have the right strategy, as it’s sometimes hard to figure out how to incorporate the two. . Also, call up a few really creative friends or colleagues to come to your aid. For instance you could be editing your email and change “bank” to “institution.” So how do you get the edge? Sometimes it can.

Communications 40

Communications Pitching Writing Social Media 40

Stephen Waddington

MAY 12, 2019

I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. Sarah contacted local jewellers and pawnbrokers throughout the North East on Tuesday morning.

Local 60

Local Storytelling Exercises Banking 60

Waxing UnLyrical

APRIL 2, 2016

The Master Course obviously has much greater detail on how to build out the Framework. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40