The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. just a bit boring. But this is changing. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t

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Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A blog with B2B sales attribution. And marketing lives and dies on momentum. I didn’t pitch it.

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Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

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B2B Creativity Film Trade Shows 64

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

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ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Relevant content can support SEO and even lead generation. Short-form content.

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Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

MAY 11, 2020

Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach. Use internal insights for leadership content.

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Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team. All kinds of assets – from marketing archives to verbal briefings – are helpful for shaping a story, especially for a B2B company. Share as many assets as possible .

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How To Agency Internal International 266

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. An extension of internal PR and communications As a practical issue, many companies are restricted when it comes to head count.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative. Communicate with stakeholders . Our jobs are based around communication.

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How To Media Report Pitching 321

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. Exactly what does this have to do with internal communication again? For most businesses, this is accomplished with a solid internal communications plan. Guest Post by Adam Kraus.

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ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . AdExchanger.

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Advertising Advertising Privacy Television 322

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “We need more courage, creativity, and we need to compete more aggressively.” “ #PR needs more balls.” PR Newswire (@PRNewswire) October 24, 2016.

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Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

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ImPRessions - Crenshaw Communications

MARCH 23, 2022

“Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

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Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

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Prohibition

DECEMBER 1, 2021

Prohibition has worked with a variety of B2B and B2C clients including Interflora, Kurt Gieger, Black Sheep, Barbour, Yorkshire Water, CEWE, Watches of Switzerland, The Light, Fentimans and many more. Proven communication skills to meet requirements of daily contact with client and internal departments and formal presentations.

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ImPRessions - Crenshaw Communications

JULY 20, 2020

Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Think outside the B2B box. Weshould get creative with tactics. Just as with targeted advertising, data is the holy grail of ad tech PR.

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Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. That success will come with hard work and big creativity. 5) Why public relations is so important for B2B businesses?

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s key to ensure each editor or producer on the list is aligned with the sector, relevant industry topics, or issues that can be addressed by SMEs (subject-matter experts), which is critical in B2B PR. Show your spirit.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s key to ensure each editor or producer on the list is aligned with the sector, relevant industry topics, or issues that can be addressed by SMEs (subject-matter experts), which is critical in B2B PR. Show your spirit.

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How To Case Study Meeting Pitching 203

Sword and the Script

MARCH 16, 2021

About 65% of respondents come from B2B companies, including both product and services organizations. A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. It’s a little lower among B2B product companies at 10% – and a little higher among B2B services companies at 16%.

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Survey Marketing B2B Comparison 150

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. million users LinkedIn : Very few users, only 2.5%

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ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for.

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Trends Privacy Technology Data 182

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

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Content Marketing B2B Marketing Exercises 63

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. That’s not surprising given the high engagement rate webinars tend to earn.

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Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: Agencies say creative.

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Survey Corporate Communications Financial 81

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. must-read for any internal comms departments! The COVID-19 casebook. The Firefly guide to shaping your reputation.

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Reputation Creativity Crisis Employee 133

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. For more fundamentals on how to pitch the media , see this earlier post.

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Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. In PR , a content calendar is a key part of any public relations plan.

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How To Social Media Product Launch Construction 259

PR 20/20

FEBRUARY 1, 2023

Brightfind’s team of talented, creative, and passionate developers is led by Becky Breeden , our new joint CEO with over three decades of experience in digital strategy, consulting, and management. Inefficient marketing, sales, or internal business functions that could be enhanced with automation. We also run in the same crew.

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Marketing Nonprofit Web Internal 79

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

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Analytics Internal International Pitching 130

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K., Source: International Journal of Business Communication 9 Mishra, K.,

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Publicity Public Affairs Journalism Corporate 52

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Don’t Bury Creativity with Tactics. Strategy, strategy, strategy.but what is the strategy?”

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B2B Interviews Strategy Product Launch 60

Prohibition

APRIL 9, 2021

Prohibition has worked with a variety of B2B and B2C clients including Interflora, Yorkshire Water, CEWE, Watches of Switzerland, The Light, ENGIE and many more. Working at our agency, you will have the opportunity to lead and be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns.

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B2C B2B Agency Training 100

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Internal comms takes center comms stage in hybrid work. Marketing turns to creative to stand out from the clutter . No one has really cracked that code yet.

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Marketing Content Marketing Data Social Media 187

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

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