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Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? PR/Marketing Intern. Why you’ll love working here: -Top award -winning B2B tech agency. The post Are You The Next Intern for Crenshaw Communications?

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories. So how can a brand representative go about building a B2B event around a remembrance or holiday?

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive. In many cases they support a path to a market leadership position.

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

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Striving for efficiency: B2B marketers turn to technology, shift internal priorities toward greater alignment and use of third-party data

Agility PR Solutions

On the heels of a tough year, B2B leaders across marketing and sales are reevaluating their approaches to better differentiate themselves and cushion their companies from the impact of a still shaky economy, according to new research from B2B-focused sales and marketing data analysis firm Demandbase, in partnership with B2B marketing news and trends (..)

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. They should be an integral part of any B2B PR strategy. . Fewer paywalls = more eyeballs.

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