ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. At a top PR agency , winning a new client is when the real work starts. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. At a top PR agency , winning a new client is when the real work starts. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

MARCH 23, 2022

“Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Think outside the B2B box. PR doesn’t just need to be pitching over email.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Internal International Pitching 130

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Resources Retail 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. That’s not surprising given the high engagement rate webinars tend to earn.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Don’t Bury Creativity with Tactics. Strategy, strategy, strategy.but what is the strategy?”

B2B 60

B2B Interviews Strategy Product Launch 60

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! It’s way more fun than it sounds – we promise! We headed down to Harrogate Town A.F.C

Video 62

Video Education B2B Local 62

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K., Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Internal comms takes center comms stage in hybrid work. Marketing turns to creative to stand out from the clutter . No one has really cracked that code yet.

Marketing 189

Marketing Content Marketing Data Social Media 189

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

AUGUST 11, 2018

At least in the B2B space, sales and marketing have never been more aligned. He interviews Barry Nolan , the CMO at Swrve , which is a mobile marketing company, who says the fix for this is walking in sales shoes for a while: “…I think that the key imperative for a CMO in the first hundred days is to lead some of your most strategic pitches.

Marketing 72

Marketing B2B Pitching Advertising 72

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. A majority (78%) of U.S. and execute them?

Survey 102

Survey Report Media B2B 102

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer. I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time.

B2C 41

B2C Pitching Writing Internal 41

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

APRIL 11, 2017

This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. How to Generate Media Referenceable B2B Customers with a Blog. Give our services a try.

Report 71

Report Media Survey Pitching 71

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 15, 2020

A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Creative employee communications.

Marketing 168

Marketing Employee Content Marketing Training 168

Doctor Spin

FEBRUARY 14, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 192

Writing Communications Marketing B2B 192

Shift Communications

OCTOBER 17, 2014

With two teams, I get to work on both consumer and high-tech B2B accounts. It requires agility, and keeps me thinking creatively. From our CEO to our interns, SHIFTers are genuinely service-oriented people. And cheering all the while because the wins are coming in throughout the day. They are, in many ways, the “other” client.

Agency 146

Agency Pitching Training Meeting 146

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. Internally or externally? Send us a pitch ! Want to be part of the Off Script series?

Marketing 69

Marketing Content Marketing Sports B2C 69

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. Our clients range from major international companies and well-known brands through to smaller specialist businesses.

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60