ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative. Being ghosted by members of the media is an unfortunate part of being in PR, so it’s up to us to share the reality of the situation.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MARCH 23, 2022

“Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Resources Retail 60

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. As an intern, I’m able to build my confidence and my resume at the same time, while also cultivating real-life networking opportunities. Here are key ways interning can benefit any student during their time in college. College is a transformation for students.

Internal 398

Internal International B2B Construction 398

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends for 2022 Expert Panel. About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Congratulations!

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.) They are your partners and brand representatives, working to achieve your business goals. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building. bring creative ideas and execute them? keyword + Friday link roundup”. Talk to Us !

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Prohibition

MARCH 11, 2022

Using strong imagery and visual creatives can really do the talking and work wonders for content. International Women’s Day – Imagine campaign. The posters have been displayed throughout London and also across social media and have received an overwhelming response. We were really big fans of this one!

Social Media 71

Social Media B2C Viral Trends 71

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency.

Communications 50

Communications Marketing Internal International 50

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Doctor Spin

FEBRUARY 14, 2024

When PR is Better Than Marketing Spin Academy | Online PR Courses What Public Relations Does for an Organisation Suppose you’re running a business and wish to be top-of-mind and sell more products and services. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MARCH 7, 2023

If you are wondering about B2B implications, Cision notes : “Captivate recently announced a partnership that brings Captivate’s content and advertising experience to digital screens in WeWork flexible workspaces. million were related to the strategic review process, $1.7 million related to enhanced internal controls, and $1.2

Software 126

Software Analytics Technology Video 126

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. Communication teams must straddle all worlds.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

APRIL 11, 2017

This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. See these related posts: . How Frothy Words Drive PR and Media Coverage. Media Relations: Proven Ways to Get More Out of It. 2) Email still the preferred pitching channel.

Report 71

Report Media Survey Pitching 71

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 26, 2023

” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Relevant content can support SEO and even lead generation. Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Scott Public Relations

DECEMBER 13, 2018

A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. But there are several things that can be done while planning which will help prepare you for the unexpected.

Healthcare 40

Healthcare Insurance Insurance How To 40

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Get access to creative, out-of-the-box thinking.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. That’s not surprising given the high engagement rate webinars tend to earn.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JANUARY 15, 2019

Today, parlayed what learned from living on the inside into my own boutique B2B tech firm (see services ). 1) “Brands are not only in-housing their creative and media buying, but also PR, and sometimes they’re not afraid to recruit from their own firms.”. So, you need a mix of internal and external PR help. Too much even.

Agency 77

Agency Leadership Corporate Training 77

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78