ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Why not screenshot a few quotes in the article and share them? Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 135

Publicity Journalism Storytelling Survey 135

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. I read your article about bitcoin. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Onclusive

AUGUST 22, 2017

communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. When I started college I was headed toward a degree in psychology.

Meeting 104

Meeting Media Travel Journalism 104

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. In our next article, we’ll dive into applying this methodology to PR measurement. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. In our next article, we’ll dive into applying this methodology to PR measurement. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Today, SJSU teaches social media in the Business, Communications and Journalism majors.

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

NOVEMBER 8, 2023

Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. What’s your Silicon Valley Time?

Enterprise 177

Enterprise Big Data Technology Analysis 177

NewsWhip

OCTOBER 10, 2019

Top Articles for Holiday Trends in 2019. While web coverage of holiday trends garners significant engagement much earlier than the holiday mentioned in the article, Pinterest tends to keep attention closer to the actual date, with the season’s preparations starting about a month prior to the holiday. Top Pinned Articles in 2018.

Pinterest 113

Pinterest Trends Comparison Data 113

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

Ishmael's Corner

JULY 10, 2019

The Art Of Storytelling In Business Communications And Public Relations. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? Techniques For Effective Business Communications. The prudent first step would be investigating whether it’s true.

Pitching 103

Pitching Storytelling Corporate Communications 103

NewsWhip

FEBRUARY 12, 2020

It’s interesting to note how many articles each publication dedicated to their Oscars coverage, which contributed to their final engagement numbers. NBC had 661 articles that pushed it to the number three spot, while shadowandact.com only published nine articles and those articles generated nearly 600k engagements for the site. .

Film 78

Film Fashion Journalism Storytelling 78

NewsWhip

SEPTEMBER 26, 2019

It is only September and there have already been over 132 million engagements to articles focused on climate change this year, blowing previous entire years’ totals out of the water. 2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. It garnered 1.3 Katherine Ellis.

Social Media 127

Social Media Media Instagram Facebook 127

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. What’s your Silicon Valley Time?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

AUGUST 9, 2021

Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives. Multimedia Development & Visual Storytelling. Data Journalism. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

That compendium of millennial listicles and goofy articles like this one on dads and babies? Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 103

Internal International Travel Tourism 103

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What role do you think storytelling plays in PR?

Journalism 120

Journalism Newspapers Writing Report 120

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Article count didn’t make a difference in engagements. Pharmaceutical companies’ owned media.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Sending the article to your top clients and acknowledging their role in your success can strengthen relationships.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

NewsWhip

FEBRUARY 19, 2020

Engagements to articles about the brands spiked in the millions for some designers, as accusations of racism flew around on Twitter. While this story wasn’t in the top most engaged articles about diversity training, its 3k engagements showed there is an interest in seeing change from large designer brands. . Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Ishmael's Corner

JANUARY 25, 2015

Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Recently, Ai has become a contributor to Entrepreneur and her first article just got published.

Community 150

Community Social Media Media Education 150

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Articles will get shorter and video will remain king. Share Tweet Share. Until next time! Critical Mention.

Journalism 78

Journalism Social Media Radio Fashion 78

Onclusive

MAY 10, 2017

For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. A version of this article appeared on Forbes. . A PRTech ecosystem has emerged alongside MarTech and AdTech.

Trends 150

Trends Publicity Data-Driven PR Government 150

Ishmael's Corner

DECEMBER 14, 2014

Seven articles on the turmoil at a niche publication with a readership of 42,000 (not a typo). Dec 6 The Old Journalism and the New. Uncategorized fairness in journalism NYT storytelling The New Republic problems unfair journalism' But the stories kept coming and coming. And coming.

Journalism 101

Journalism Storytelling Energy Newspapers 101

Mark My Words

MARCH 13, 2017

Search current articles on Facebook and you’ll find pages and pages on its exciting new messaging app. But the extent to which the media agenda has moved on and returned to running puff vanity pieces about new apps demonstrates that a certain kind of PR has triumphed over a certain kind of journalism.

Facebook 60

Facebook Journalism Media Policies 60