Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Today, SJSU teaches social media in the Business, Communications and Journalism majors.

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. But any AI tool requires human oversight, and the cost of a mistake is very high. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

That compendium of millennial listicles and goofy articles like this one on dads and babies? Better Writing Blogs. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. What’s your Silicon Valley Time?

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What role do you think storytelling plays in PR?

Journalism 120

Journalism Newspapers Writing Report 120

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. What’s your Silicon Valley Time?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Sending the article to your top clients and acknowledging their role in your success can strengthen relationships.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The ones that give you that “Woah… #mindblown” moment.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Articles will get shorter and video will remain king. Share Tweet Share. Until next time! Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Television Measurement 167

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Fortune Magazine Gets into the “PR” Business.

Industry 60

Industry Storytelling Journalism Corporate 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

At more than 6500 words, the article is a very long read for any medium, let alone online. We’ve already heard about pilot efforts in this area in journalism; earlier this year Associated Press used “ robot journalists ” to write earnings stories.

Trends 120

Trends Mobile Video Film 120

NewsWhip

JULY 29, 2020

Looking at the top stories, we see that there is a much more national focus among the most engaged articles, with only three focused on the region they serve specifically. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Benedict Nicholson.

Local 88

Local Comparison Trends Television 88

Cision

FEBRUARY 3, 2017

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing.

Crisis 0

Crisis Reputation Study Social Media 0

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. It strengthened my writing skills. I recently came across the article in PR Daily that talked about “career regrets.”

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. We wanted our so-called partners to write or broadcast stories about our clients. How do you do it? As always, a few tips: Find a p artner. –John.

Television 76

Television Groups Storytelling System 76

Beyond PR

MARCH 14, 2016

He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years.

Fashion 40

Fashion Tourism Media Journalism 40

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 40

Publicity Storytelling Study Journalism 40

Beyond PR

JUNE 8, 2016

In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Quality still rules the day in journalism and PR. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). The Majority of Content is Ignored.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium.

Employee 40

Employee LinkedIn Engineering Leadership 40

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. 3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. So, talk to people. Find the story behind the news.

Employee 150

Employee Communications Storytelling Corporate 150

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

NewsWhip

OCTOBER 18, 2019

Top ten most engaged articles about Houston Rockets. Most of the news focused on the consequences of Morey’s tweets, with coverage accentuating China’s responses and ESPN’s internal memo informing staff how to write about the incident. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Cosmoblogawards. But you don’t need to have any PR experience to be part of this hyper-consumerist, online, promotional world.

Publicity 40

Publicity Ethics Creativity Travel 40

Burrelles Fresh Ideas

JUNE 27, 2023

[Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Press releases should be written in proper AP style (like journalists write). Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. An article in New York Magazine, “ The Cost of Faking Your Personality at Work ,” touches on the broad concept. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health.

Advertising 60

Advertising Advertising Storytelling Journalism 60