Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. Because Twitter offers PR advantages for brands willing to put in the effort. Not the best way to make an impression.

B2B 105

B2B Twitter Brand Branding 105

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices.

Media Training 397

Media Training Crisis Communications Conference Training 397

Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

Pitching 73

Pitching How To Instagram LinkedIn 73

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 99

Media Nonprofit Pitching Analytics 99

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. With this, my mind is fresh everyday to think creatively for clients. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could there be a future standard for article strength? This article proves that more time is the key to happiness.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon.

Analysis 147

Analysis Tools Software SMB 147

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind. Response Time is Everything.

How To 279

How To Media Pitching Creativity 279

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. NewsWhip NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article.

Tools 78

Tools Communications Pinterest Analytics 78

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage.

YouTube 116

YouTube Brand Branding Video 116

PR in High Definition

FEBRUARY 27, 2023

If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? It stated, ‘’Generative AI can help PR teams manage their clients’ online reputation by monitoring social media and other online channels for mentions of the brand or key executives.

Industry 62

Industry Communications Technology Reputation 62

Cision

JULY 7, 2015

The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. Consumers value honesty, and with the new guidelines, everything is out in the open so there’s nothing preventing consumers from trusting your brand. Lucas recommends thinking about how consumers view your brand.

Guidelines 120

Guidelines Social Media Brand Branding 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! The star studded line up and brand new product also caught the attention of the UK media – great work McDonalds! Costa Coffee’s ‘Costa-Misation’. Starbucks’ ‘Every Table has a Story’.

Creativity 71

Creativity B2C Enterprise Examples 71

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

Prohibition

JULY 19, 2022

We thought this was a creative way to highlight an important and sensitive issue – whilst also generating some great brand awareness. This is a great campaign for AirBnb as quirky and creative designs will draw a lot of public interest and it provides fun and practical overnight stays for them to list when built.

Social Media 110

Social Media Media B2C Creativity 110

ImPRessions - Crenshaw Communications

MAY 24, 2022

In his MSNBC article he elaborates that, “Negativity can make you a toxic person. This helps brew individual creativity and allows everyone to share thoughts and collaborate. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. After all, we are communicators.

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. Separately, Cision said it’s Falcon.io

Instagram 140

Instagram Technology Resources Employee 140

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Read their articles. Realize you have to be smart and creative, and work hard to earn their attention.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120