ImPRessions - Crenshaw Communications

JANUARY 11, 2022

One way to do that is to look at press releases and compare them to news articles that follow the releases to get a sense of the difference. . Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. So someone with a journalism background will need to make that adjustment.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Remote PR Jobs

SEPTEMBER 25, 2023

WHAT WE LOOK FOR Articles submitted for consideration should be of interest to readers of Fast Company ‘s Leadership section , have a tone that is appropriate for Fast Company , and be written by a person, not a PR department. Please no pitches, abstracts, outlines, press releases, or interview offers. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. From media pitches and press releases to event planning and crisis management, there are a myriad of duties that require careful attention and execution.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Browse articles online and look at bylines. Now that you know who you want to pitch, slow your roll before you send an email. Comment intelligently on their articles.

Pitching 120

Pitching Newspapers Writing Local 120

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Creative and energetic personality! Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Communicate with stakeholders . Our jobs are based around communication.

How To 321

How To Media Report Pitching 321

Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

Pitching 73

Pitching How To Instagram LinkedIn 73

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? Aim for three to four recent articles.

Writing 130

Writing How To Interviews Pitching 130

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Go in depth into his or her recent stories.

Pitching 60

Pitching Sports Writing Examples 60

Cision

OCTOBER 7, 2015

Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? To that end, read several of her articles and find a common thread. To that end, read several of her articles and find a common thread. Why Do My Readers Give a #^&$? Bonus Tip: Be available.

Pitching 120

Pitching Customer Service Print Writing 120

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could there be a future standard for article strength? This article proves that more time is the key to happiness.

Tools 136

Tools Publicity SEO Measurement 136

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch.

Pitching 100

Pitching Real Estate Banking How To 100

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. Ask these questions to create your messaging: What’s the right angle?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. It might be an email list you can share an article with. Get more media pitching knowledge from Michael Smart here. Now back to you.

Pitching 87

Pitching Nonprofit Media Relations Social Media 87

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon.

Analysis 142

Analysis Tools Software SMB 142

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

NOVEMBER 20, 2023

An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. I submitted an article about our van club to that van magazine and was offered a job.

Journalism 114

Journalism Automotive Interviews Writing 114

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Agency Product Launch 334

Flack's Revenge

JANUARY 17, 2019

Can we expect an army of PR writing and pitching flack-bots any time soon? In the article, Shelley Sullivan cited numbers that show employment is actually growing in PR and a research paper that explored which of the field’s 52 skills can be augmented or replaced by AI. AI and bots power a growing number of marketing tasks.

Insurance 234

Insurance Insurance Privacy Interviews 234

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work.

Report 119

Report Publicity Training Policies 119

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

Software 78

Software Banking Resources Government 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

DECEMBER 12, 2017

By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. Response Time is Everything. It’s critical.

How To 279

How To Media Pitching Creativity 279

Shift Communications

MAY 17, 2023

genAI models are trained on massive databases that encompass books, articles and websites. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI models are trained on massive databases that encompass books, articles and websites. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

APRIL 13, 2021

You can send the recording to everyone who couldn’t make it, including reporters, who can hold onto it for future articles. PR and marketing can also use the insights discussed to develop other content such as pitches, bylines, blog posts, and more. There are different ways to be creative with this. Think about providing extras.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Or offer to take a stab at first drafts of bylines, press releases, or pitches. Go for it in brainstorms – Creative sessions can be challenging. Tweet at a journalist that you liked their recent story or tag a co-worker about an article you saw on LinkedIn. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Get creative.

B2B 102

B2B Twitter Brand Branding 102