ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . It’s also important to target content thoughtfully.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. The shelf-life of articles is shorter. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. The pace of news is faster.

Interviews 61

Interviews B2B Media Report 61

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Trust in social media and journalism are at an all-time low. Thanks for reading. Defending your Social Influence.

Social Media 174

Social Media Marketing Media Facebook 174

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 98

Strategy Publicity Media Video 98

Institute for Public Relations

JUNE 1, 2023

A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020. Semi-structured qualitative interviews … Continue reading The Role of Internal Communication in Start-ups: State of Research and Practical Approaches →

Internal 52

Internal International Communications Journalism 52

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Sending the article to your top clients and acknowledging their role in your success can strengthen relationships.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. I want to write stories that thoroughly explain what’s going on and how it impacts them.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Remote PR Jobs

SEPTEMBER 25, 2023

If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. These include (but aren’t limited to): The Wall Street Journal, The New York Times, Forbes, Fortune, TechCrunch, Recode, VentureBeat, Business Insider, Buzzfeed, CNN, and CNBC. What is your perfect headline?

How To 100

How To Report Pitching LinkedIn 100

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Scoring positive coverage in a respected business newspaper or credible trade journal in the current environment is a major challenge today. Is media relations dead? Not in today’s PESO PR model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PRSay

MAY 23, 2018

The vast audience consists of anyone and everyone, rather than a specific target, and overall readership numbers don’t necessarily indicate the number of people who will read your particular article. Similar to trade journals, podcasts cover an array of niche subjects. Don’t overlook blogs.

Media Relations 136

Media Relations Publicity Media Blogging 136

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. This begins the process of creating the interviewer-interviewee relationship. Rather I’m going to present some advice drawing on the four issues that I encountered.

Interviews 51

Interviews Ethics Education LinkedIn 51

Deirdre Breakenridge

NOVEMBER 8, 2015

As a writer for Her Campus Chapel Hill, I wrote and published an article explaining why this film is so important for college women and why they should want to help spread the word and support the film. This article was in the Top-Viewed article listing for almost a week! That article was posted on Oct.

Film 150

Film Social Media Video Writing 150

NewsWhip

NOVEMBER 10, 2022

It was generally a month of lower engagement on the platform, with both publisher-level and article-level interactions lower at the high end than they have been during previous months, though obviously this varied from publisher to publisher. . The top story of the month was a blog from Samsung.

Facebook 78

Facebook Sports Local Interviews 78

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship. Issue 2: Being a bricoleuse/bricoleur.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship. Issue 2: Being a bricoleuse/bricoleur.

Interviews 40

Interviews Ethics Education LinkedIn 40

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Yet it’s an interview dodge worthy of a real-life PR pro. Landis: What is ChatGPT’s effect on journalism? Real person?

Education 52

Education Training Technology Journalism 52

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets.

Pitching 85

Pitching Survey System Technology 85

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Over the next day, like a slowly developing Polaroid, tweets and articles from watchers and principals started to fill in the picture. GigaOm’s crash and burn this week really hit a nerve. The reason?

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Bianchi Biz Blog

JULY 25, 2022

I have a blog series called Chatty Chassis, and I try to focus on professional advocacy, building yourself up, setting achievable goals, and so much more. Additionally, I enjoy the educational side of our Fleet 101 articles. As noted I enjoy the educational side of journalism. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

Education 52

Education Reputation Leadership Technology 52

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. In this article on the Hustle, a journalist actually breaks it down for you.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How has your background in journalism helped you in public relations? Always read it one more time before hitting send!

Insurance 120

Insurance Insurance Writing Sports 120

Rock the Status Quo

SEPTEMBER 16, 2015

PR Newswire’s Kate Goebbel ( @kate_city ) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release. Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube? I found it fabulously inspiring!

Pitching 100

Pitching Local Trends Interviews 100

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr.

Company 60

Company Media Storytelling Interviews 60

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40