Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. “Nail the elevator pitch.”.

How revealing frustration sinks media interviews

PR Daily

One of the golden rules of a successful interview is to not show any frustration at the questions being asked. Awkward questions that a spokesperson would rather not answer will inevitably be asked in interviews. The Herald is simply doing its job – journalism.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

How to steer a media interview to your key topic or point

PR Daily

You must be a bit more subtle—but if you are, you can have much more influence over the interview than might have seemed possible. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. The host has asked that the interview be more conversational (such as a podcast).

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

D’Angelo’s pieces on the importance of strategic communications to organizational leadership have appeared in BusinessWeek , The Financial Times and The Public Relations Strategist , and he is a regular contributor to The Wall Street Journal’s “Crisis of the Week” column.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Brad Phillips is the president of Phillips Media Relations and the author of “The Media Training Bible” and the Mr. Media Training Blog.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. The post AirPR Interview Series: Jon Gelberg, Inc. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

Brand journalism strategy boosts hospital's profile

PR Daily

The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism.

5 boxes to check in a PR job interview

PR Daily

College seniors are navigating the crucial—and nerve-racking—job interview season. They have absorbed an overwhelming number of interview preparation tips and know how to dress, walk into the room, sit, talk, present themselves, and more. Find your voice before you get to the interview.

The Best Storytelling Posts of 2019 Part II

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

How to make brand journalism work for any organization

PR Daily

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics. Many smaller organizations struggle with brand journalism because they think you need a big budget, fancy software or an experienced team of former journalists to make it succeed.

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. Why data-driven journalism matters to PR.

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10 important guidelines for your next media interview

PR Daily

Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. Pre-interview the reporter: When a reporter calls, many spokespeople and subject-matter experts begin answering questions immediately.

Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site.

Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. This begins the process of creating the interviewer-interviewee relationship. Journal of media practice.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. When trust in journalism is broken, everyone loses. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Next Steps in Social Media Marketing

Flack's Revenge

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Trust in social media and journalism are at an all-time low. If social media were a brand, it’s one that I think most would agree has been tarnished.

The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau

MaccaPR

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Once you’ve been blogging for a bit, you’ll start being pitched. Blogging is a strange beast. Blogging has been a part of that.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. When trust in journalism is broken, everyone loses. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

The Top Ten Weight Lifting Blogs

Norton's Notes

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. We use a number of different tools to assess a blog’s influence both paid and unpaid but I also like to use human interpretation to avoid nasty spam blogs. Blog Name. About the blog. A great blog and nicely put together.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. An Atlanta Journal-Constitution staffer tells us that they''re having daily meetings now…and that if we have any stories pending, to hurry up and get them written.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts.

Landing the Interview Vs. Getting the Job

Bad Pitch Blog

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Do not correct the interviewer.

7 reasons why effective PR is more important than ever

PR Daily

The public values journalism, and people are moving to media channels they trust. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.”

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How an Ohio dentist used podcasts to engage his community

PR Daily

Do prepare for your interviews, however. Bogan shared interview snippets and highlighted his message with accompanying graphics to engage his audience on social media. You can also turn experts’ insights shared into blog posts and other content to attract readers and bolster your SEO.

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). How do you think print magazines and newspapers can co-exist with digital journalism?

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. Agreeing to an interview and then becoming a no-show.

How to Get Press for Your Startup

Flack's Revenge

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). ” Otherwise you’d be better off pitching a blog.

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