PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. Just the other day I was reading an article that was built on a premise supported by a study it cited. How could this happen on a company blog? Company blogs are not journalism, but the best performing ones take a journalistic approach to content.

Blogging 96

Blogging Company Journalism Study 96

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article. On average, we see traffic increase by 86.8%

Consumer 195

Consumer Brand Branding Media 195

Onclusive

AUGUST 17, 2021

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report.

Marketing 370

Marketing Newspapers Government Financial 370

Onclusive

OCTOBER 29, 2014

When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! Industry Insights & Trends future of PR journalism media media relations PR PR measurement public relations Wendy Marx' She’s gonna do that for lil’ ol’ us??),

Journalism 330

Journalism Media Measurement Trends 330

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. I can’t tell you how much I loved that article–for a couple reasons. And, I fell into a career of writing, social media and blogging.

Newspapers 78

Newspapers Blogging Groups Print 78

NewsWhip

FEBRUARY 1, 2023

As a whole, there were over 2M interactions on articles about the ads, and almost 20k articles published. Their ad, featuring Clydesdales , was found three times in the top 10 articles about Super Bowl LVI. The top article, by Tampa Bay publisher Bay News 9 , generated almost 100k interactions. article interactions.

Television 147

Television Advertising Advertising Journalism 147

Remote PR Jobs

SEPTEMBER 25, 2023

Make sure to only reach out to journalists who are within your niche and have written articles on similar subjects in the past. Try launching lookalike campaigns from traffic generated from an article you pitched. Blog posts, press releases and status updates should carry your brand persona. Change the tone. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Data Journalism. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Create a Hub.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Waxing UnLyrical

JANUARY 24, 2012

While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait. An article like the one linked above doesn’t put journalists in place. He also blogs. I’ve pitched and been pitched.

Journalism 93

Journalism Newspapers Pitching Groups 93

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Data Journalism. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 19, 2023

Sometimes I write a complete blog post on a report – and other times it’s just a blub. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 106

B2B Survey Pitching Software 106

Landis PR

AUGUST 30, 2021

This blog originally appeared on HMA Public Relations ‘ website. Blog courtesy of Abbie Fink from HMA Public Relations. Related Articles: HMA PR: To Pitch or Not To Pitch? The Business Journals: Knowing what type of PR client you are helps you find the right agency. Photo courtesy of Pexels. Do you agree?

Resources 135

Resources Pitching Journalism Agency 135

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Multimedia is a crucial component to impactful modern-day journalism. Ultimately, how profitable was the article? To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 96

Strategy Publicity Media Video 96

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Six articles on this subject can now be found online, between 8 and 15 November 2012, although three are not available to view.”

Ethics 60

Ethics Journalism Banking Media 60

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. I was not sure what to expect. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

Doctor Spin

DECEMBER 4, 2023

Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

SEPTEMBER 12, 2022

For The Daily Mail, the top articles were a bit different to usual, somewhat mirroring the Daily Mirror’s recent success with soccer-adjacent content. Its top article was about the death of Olivia Newton-John (247k), while a mother with twins with different skin tones also featured (178k). The top articles on Facebook in August 2022.

Facebook 167

Facebook Reddit Viral Groups 167

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Engagements. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Scoring positive coverage in a respected business newspaper or credible trade journal in the current environment is a major challenge today. Is media relations dead? Not in today’s PESO PR model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Deirdre Breakenridge

DECEMBER 18, 2018

Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog. In her free time Shayla enjoys listening to true-crime podcasts and keeping up with current events.

Infographics 177

Infographics Internal International Journalism 177

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s extremely comprehensive and well worth the time to read as it outlines in detail some of the planned changes publishers will undertake this year.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

JUNE 6, 2023

The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Top challenges facing journalism. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting.

Survey 149

Survey Software B2B Pitching 149

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Communications 150

Communications How To Case Study Community 150

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Institute for Public Relations

JUNE 1, 2023

A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020. This summary is provided by the IPR Organizational Communication Research Center.

Internal 52

Internal International Communications Journalism 52

Landis PR

JUNE 6, 2022

50% of journalists get pitched 1-5 times per day, according to MuckRack’s 2022 State of Journalism Report. For more information on newsjacking, check out this recent blog by Landis’ Robin Carr. Relevant Articles: What Makes Your News a Good Story? Here are some tips to perfect your pitch: Do your research.

Pitching 105

Pitching Media Relations Journalism Report 105

NewsWhip

JULY 13, 2023

Their top story was about an employee at a Chinese company winning 365 days of paid leave (25.5k), while the rest of the top three articles included stories of a woman’s journey to the hospital after her water broke (25.4k), and a dog resembling the beloved cartoon character, Snoopy (23.2k). Check out our most recent blog on Spain here.

Newspapers 78

Newspapers Analysis Employee Technology 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170