About all those “press release is dead” articles
Muck Rack
MAY 15, 2018
About all those “press release is dead” articles
about press Article Related Topics 
Let the Sun Shine: Restricting the Press Restricts Markets
Onclusive
AUGUST 17, 2021
An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. Press freedom is now part of the ESG (Environmental, Society, & Governance) framework for some forward thinking investment companies such as Allianz SE and BNP Paribas SA.
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A Blog Article About ChatGPT (Mostly) Written by ChatGPT
Stern + Associates
DECEMBER 8, 2022
In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. The post A Blog Article About ChatGPT (Mostly) Written by ChatGPT appeared first on Stern Strategy Group.
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How Earned Media Drives Consumer Behavior: Brand Sentiment
Onclusive
JUNE 8, 2022
These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. less traffic than negative sentiment articles, and neutral sentiment articles drive 48.7%
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How Earned Media Drives Consumer Behavior: Brand Sentiment
Onclusive
JUNE 8, 2022
These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. On average, positive sentiment articles drive 50.4% Brand sentiment and consumer behavior.
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Terms You Overhear During A PR Internship
ImPRessions - Crenshaw Communications
JUNE 3, 2021
I’ve been able to use my content skills for press releases and bylined article drafts. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. If there’s something we want everyone to know about, then we’ll let them all know.
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Writing For Journalism And Writing For PR: How They Differ
ImPRessions - Crenshaw Communications
JANUARY 11, 2022
Fun fact about me: before getting into PR , I wanted to be a reporter. What are you writing about? Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. Journalists prefer that press releases be as straightforward as possible.
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How PR Can Support Different Business Functions
Remote PR Jobs
NOVEMBER 8, 2022
Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry. You might have a stellar product or service on your hands, but add in a media article that talks favorably about the company?
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The Well Written Press Release: Write the Article For Them
ISEBOX
OCTOBER 4, 2016
Facts and statistics will always have their place in a press release. People always talk about finding your “angle” when referring to writing. The same is true for your press release. By writing the article, you made that journalist’s life easier because all they have to do is decide if and how they want to use it.
Writing 70
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Why CEO Visibility Still Counts
ImPRessions - Crenshaw Communications
FEBRUARY 14, 2024
Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations.
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PR – a Great Value in a Recession?
Flack's Revenge
MARCH 24, 2023
Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. ” “With our CAB, we’re building deep relationships and eventually building expectations around doing press.” One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing.
B2B 240
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The Role Of Public Relations In Marketing
Remote PR Jobs
SEPTEMBER 25, 2023
Public relations, press outreach and earned media coverage don’t stop the week after the launch. After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage.
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018
The Resolution Blog
JANUARY 8, 2018
A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could there be a future standard for article strength? What do you guys think? What do you guys think?
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3 Ways to Identify Sponsored Content
Buchanan PR
MAY 3, 2024
If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. Are there any mentions of “paid” or “sponsored” on the article? The New York Times , for example, lists at the top of the article, “Paid Post,” to be fully transparent (See these stories from Shell and General Electric ).
Writing 86
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How To Submit Contributed Stories To Fast Company And Tips On Getting Published
Remote PR Jobs
SEPTEMBER 25, 2023
Here’s a little bit about how that works. WHAT WE LOOK FOR Articles submitted for consideration should be of interest to readers of Fast Company ‘s Leadership section , have a tone that is appropriate for Fast Company , and be written by a person, not a PR department. HOW TO SUBMIT Submitted articles must be 600–900 words.
Company 100
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Have your AI Pitch my AI, We’ll Do Lunch
Flack's Revenge
FEBRUARY 1, 2023
So goes the old Hollywood schmooze about dealmaking. ChatGPT got me thinking about this. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? Even when used by legitimate news outlets to write articles, errors can creep in. publications using AI to pen articles ….
Pitching 168
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Company Press Kit: Examples & Guidelines from PR Experts
Prowly
OCTOBER 28, 2020
Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […].
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For Better or Meta-worse: Promoting Early-Stage Tech without Getting Burnt
Flack's Revenge
DECEMBER 12, 2022
(This article originally appeared in O’Dywer’s PR.). Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. The Metaverse is not a new concept; it is about 30 years old. How Soon is Now?
Real Estate 156
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Tesla Slams the Brakes on PR
Flack's Revenge
OCTOBER 15, 2020
He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press… The move has been confirmed. It led to a lot of comments and chatter on social media, and teeth gnashing about the state and future of media and PR. PR Implications.
Leadership 282
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A quick look back at 18 PR statistics summarizing the profession in 2023
Sword and the Script
DECEMBER 19, 2023
Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.
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3 PR Tips For Better B2B Media Placement
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2022
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. But not every story is national news.
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How to Use Multimedia For Better PR Campaigns
Cision
OCTOBER 4, 2017
From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.
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282 Business Wire Selects Onclusive To Power Media Analytics
Onclusive
SEPTEMBER 16, 2019
Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
Sword and the Script
OCTOBER 3, 2023
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.
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Meet the Media: Kevin Linger, Managing Editor & Producer at Fleet Equipment
Bianchi Biz Blog
APRIL 15, 2024
I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. I’ve been in trade journalism for about 3 months. So, I guess any of them.
Meeting 102
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6 Most Important Skills Needed to Succeed in PR
Remote PR Jobs
JANUARY 30, 2024
Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. From media pitches and press releases to event planning and crisis management, there are a myriad of duties that require careful attention and execution.
10 Knock-Their-Socks-Off Press Release Headline Writing Tips
Cision
AUGUST 28, 2017
When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it Were a Front Page Article. Does the headline grab attention? Use Active Voice.
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What’s your Hype Cycle Time?
Flack's Revenge
OCTOBER 27, 2021
But what about enterprise tech? An article I saw a while back inspired this topic. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. The general idea is the same.
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know
Newsfile
FEBRUARY 28, 2024
Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. news articles). What is AP Press Release Style?
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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year
Flack's Revenge
SEPTEMBER 1, 2021
First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that is my peeve, so allow me to vent.
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The Role of PR in Driving E-Commerce Sales
5W PR
MARCH 29, 2024
It’s all about nurturing a positive brand image through the art of earned media. It’s about crafting a brand story that strikes a chord with the audience. Capitalizing on media exposure Savvy PR moves such as well-drafted press releases and clever media outreach can nab placements in high-traffic publications and websites.
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Why it’s important to secure coverage for your product
Prohibition
MAY 13, 2022
Positive coverage can be an extremely powerful asset when your customers look at your online reputation and make a decision about whether they want to buy a product or service from you. If you’re thinking about PR for your brand or product, the first thing you need to ask yourself is what you want to achieve. Top tips for businesses.
Print 112
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What’s your Hype Cycle Time?
Flack's Revenge
OCTOBER 27, 2021
But what about enterprise tech? An article I saw a while back inspired this topic. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. The general idea is the same.
Enterprise 156
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Comms professionals are about to face a ‘finite eyeballs’ problem
NewsWhip
AUGUST 17, 2023
Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. In fact, that’s kind of my whole point. Probably not.
Pan-European PR: It’s so much more than translation
PR in High Definition
FEBRUARY 22, 2024
And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. For instance, did you know that in French copywriting, conclusions should avoid summarising the article, and instead bring something new to the table?
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How To Write A Press Release That Gets Noticed
The Hoyt Organization
MARCH 17, 2024
A press release is a piece of information or news that businesses send to the news media to make an announcement, provide information, or create an official statement. Press releases earn your brand media coverage, which improves your brand’s credibility, exposure, and engagement. Instead of telling readers “Hey!
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What does generative AI use in PR look like? [PR Tech Sum No. 45]
Sword and the Script
JUNE 6, 2023
Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” PR tech mentions Media list building with AI.
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PR Tips For Stellar Executive Quotes
ImPRessions - Crenshaw Communications
JANUARY 22, 2019
We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. The executive quote is a chance to add information — substance, details, color — to the story, not to repeat information found elsewhere in a press release or article.
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Media Insights: Top 17 Media Outlets for Effective Press Release Distribution
Newsfile
FEBRUARY 27, 2024
In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? But let’s dive a little deeper.
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52 The Byline Article GOOD Pitch is Fresh Content
Bad Pitch Blog
AUGUST 13, 2012
Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. So when I finally received a good byline article pitch, I was twice as excited.
Pitching 71
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Navigating the New Wave: PR Strategies for Emerging Fintech Startups
5W PR
MARCH 26, 2024
It’s no surprise that people feel a bit on edge about handing over their financial details to the fresh faces in the industry. Press releases These are a great chance to announce major milestones to the media. It’s on the company to underline the robust security measures it’s put in place.
Strategy 78
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How PR Teams Can Use ChatGPT (Generated By ChatGPT)
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.
How Novak Djokovic’s Australian Open fracas became a lesson in reputation management
NewsWhip
JANUARY 13, 2022
Media and Public interest to articles about Djokovic. In the past week, news about Djokovic’s travels has generated a total of 6.21 articles and counting, this story has been a constant in the global news sphere. . Top stories about Djokovic. million interactions. million interactions on January 10th. .
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Press Release Site for Submissions: All You Need To Know
PR Fuel
DECEMBER 28, 2021
If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members to learn more about your company and what you want to share.
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