Audience Analytics and Tracking – The PR Secret Sauce
The Proactive Report
DECEMBER 9, 2022
One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. This is not a new function of PR or marketing.
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