Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

SEPTEMBER 25, 2017

Pew Research published an analysis of the gap between PR and journalist income , and the relative number of PR professionals to journalists (there are a lot more of the former). With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Other skills and attributes are more timeless. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Multimedia is a crucial component to impactful modern-day journalism. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father.

Media 162

Media Fashion Television Radio 162

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Vetted co-founder and CEO Jon Amar also owns a PR consultancy.

Media 105

Media SEO Analytics Analysis 105

David PR Group

AUGUST 8, 2016

They knew the movie would generate reactions from multiple audiences, and they decided to measure and analyze those reactions on Twitter. According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis. More on this coming soon.

Analysis 40

Analysis Social Media Crisis Media 40

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What the analysis found was that while the posting frequency by brands was down 6.22% on Instagram in 2020, more content was directed to Instagram Stories.

Social Media 88

Social Media Healthcare Brand Branding 88

Stephen Waddington

MARCH 26, 2020

It would be good to also reflect on the context in which they are, daily changes that are happening as the government and organisations come up with new policies, measures and strategies and how these impact both, PR and our daily lives. The participants can, of course, write about other relevant aspects and events related to PR.

Policies 109

Policies Government Study Crisis Communications 109

Landis PR

JULY 6, 2021

A study published in “ Journal of Targeting, Measurement and Analysis for Marketing Vol. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. Instead, they look to influencers or celebrities to endorse products before they buy.

Marketing 52

Marketing Advertising Advertising Analysis 52

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. That’s a pretty generous measure too. that’s written like journalism. Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

NewsWhip

OCTOBER 23, 2019

We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 106

Facebook Web Analysis Film 106

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Chartered status is typically recognised a measure of competence within a profession.

Publicity 167

Publicity Ethics Training Education 167

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. ” Benedict Nicholson.

Case Study 78

Case Study Study Viral Data 78

Maxim Behar

MAY 10, 2021

I can clearly say that Seychelles is keeping the right measure much better than any other country in the world and this is thanks to the understanding of all the people that this is the only way to prevent the spread of deaths. Maxim Behar: Journalism has changed a lot over the past decade, this is the reality.

Newspapers 98

Newspapers Tourism Government Journalism 98

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

NOVEMBER 11, 2015

For a debate about the economy, the Fox Business and Wall Street Journal Republican presidential candidate debate covered a lot of ground on immigration and foreign policy. Using Visible Intelligence , Cision’s social media monitoring and analysis tool, we measured more than 867,000 tweets related to the fourth GOP Debate between 3:50 p.m.

Policies 120

Policies Case Study Healthcare Analysis 120

Sword and the Script

DECEMBER 16, 2021

23% said measurement / ROI. An analysis of 650,000 pitches by Propel finds Forbes , Business Insider and The Wall Street Journal are the most pitched publication in the U.S. Communicators faced a plethora of challenges and “too many priorities” tops the list: 40% said too many priorities. social media, content, etc.).

Publicity 142

Publicity Survey Pitching Creativity 142

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Growth of independent journalism. “We Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Organization Development Journal. The Gutenberg Galaxy: The Making of Typographic Man (1962) is McLuhan’s mass media analysis, popularising the term global village. Proc Biol Sci.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 1, 2020

The features mentioned in the press release – share-of-voice, sentiment analysis (NLP), social media engagement or domain authority – are all standard in most competitive products these days. State of Tech Journalism | Muck Rack. “31% d) Google Data Studio as an Integrated PR Measurement Platform | Burrelles. “…you

Pitching 84

Pitching Report Tools Software 84

Critical Mention

MAY 28, 2019

Some email tools may allow you to A/B test subject lines but not design or content within an email, so be sure you understand exactly what features a tool has during any analysis you might be doing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Marketing 71

Marketing Social Media Tools Content Marketing 71

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Cision

JUNE 15, 2017

PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. It can be something as simple as delivering a client’s media analysis report on time to event planning for a significant fundraiser — always be prepared with a Plan B. If I was going to sing karaoke, I would sing ….

Automotive 245

Automotive Resources Strategy Consumer 245

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates.

Storytelling 53

Storytelling Data Journalism Resources 53

Beyond PR

FEBRUARY 20, 2018

In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. Doesn’t just do analysis. Perfect fit. Doesn’t just do insights.

Strategy 69

Strategy Analysis Technology Measurement 69

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120