How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
There are three simple ways to measure the value of PR this year. In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. Where a brand appears in an article also affects the value of a placement.
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